Philters

Overview

Philters is a trailblazer in the alcohol-free beverage industry, committed to fostering mindful celebrations and creating social connections without the need for alcohol. By blending unique botanicals, adaptogens, and nootropics, Philters delivers a refreshing, sophisticated drinking experience that enhances the moment without the negative effects of alcohol.

Whether it's for an evening with friends or a quiet toast to oneself, Philters’ innovative beverages offer a new approach to social drinking—one that aligns with wellness, inclusivity, and mindful living. They approached Publicity For Good (PFG) with the goal of building awareness around their brand launch and establishing themselves as a leader in the botanical mocktail revolution. With PFG’s expertise, Philters has been featured in top-tier media outlets, including Trend Hunter, Yahoo!, MSN, Manual, CSP Daily News, and BEVNET, positioning them as a compelling and instrumental voice in the evolving beverage culture.

Campaign

Highlights

Audience

Reach

1.3B

Total Media Opportunities

278

Total Live

48

Products

Sent

50

Media

Highlights

"Philters are our most transformative creation yet," says Manish Shah, Founder and CEO of the Maya Tea Company.

The conception of Philters is driven by the company’s desire to offer a sophisticated alternative that allows people to rediscover the pure joy of socializing without alcohol. From coffee shops to parks, Philters aims to make any setting an ideal venue for memorable gatherings.

- BEVNET

“Maya Tea Company’s latest venture is a line of non-alcoholic spirits called 'Philters.'

This new product is positioned to offer a sophisticated alternative for social drinking and will cater to those who want to enjoy the ritual of a cocktail without alcohol. By blending botanicals and adaptogens, Philters aims to deliver complexity similar to traditional spirits.”

- Trendhunter

“Philters are non-alcoholic spirits for drinkers looking for an alternative to the high-ABV rums, mezcals, whiskeys, and other spirits they usually see on shelves.

The brand is all about forging the same atmosphere and social aspect of drinking without the hangover and other harmful health effects. Philters is about creating a healthy lifestyle while enjoying a nice (NA) cocktail.”

- The Manual

“The Philters collection includes a non-alcoholic gin, mezcal, whiskey, and rum, each with a unique name that sounds like the spirit it’s meant to emulate.

Jynn is a juniper-forward, floral, herbal spirit perfect for your favorite gin-based drinks. Mezkahl is a non-alcoholic take on a well-made mezcal’s classic, mellow, agave flavors. Wiski is an alternative to whiskey that’s known for its smoky, malty, complex flavor profile. Ruhm is Philters’ non-alcoholic take on a classic spiced rum with a ton of clove, cinnamon, and island spices”

- MSN

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