Philters

Overview

Philters is a trailblazer in the alcohol-free beverage industry, committed to fostering mindful celebrations and creating social connections without the need for alcohol. By blending unique botanicals, adaptogens, and nootropics, Philters delivers a refreshing, sophisticated drinking experience that enhances the moment without the negative effects of alcohol.

Whether it's for an evening with friends or a quiet toast to oneself, Philters’ innovative beverages offer a new approach to social drinking—one that aligns with wellness, inclusivity, and mindful living. They approached Publicity For Good (PFG) with the goal of building awareness around their brand launch and establishing themselves as a leader in the botanical mocktail revolution. With PFG’s expertise, Philters has been featured in top-tier media outlets, including Trend Hunter, Yahoo!, MSN, Manual, CSP Daily News, and BEVNET, positioning them as a compelling and instrumental voice in the evolving beverage culture.

Campaign

Highlights

Audience

Reach

1.3B

Total Media Opportunities

278

Total Live

48

Products

Sent

50

Client

Testimonial

It's incredibly well thought out. It's beyond anything we could have put together. To be totally honest, if you pull this off, that would be great. I'm not sure because sometimes it's a question of market adoption, right? Like you can have passion around something. You can be deeply passionate around something. It can be an amazing thing and nobody cares. Cause your timing is off or it's just not interest, right? And I don't think that will have any bearing on you folks. I think this is a great plan.

But beyond that, right? I think what you're trying to accomplish, what you have ideated for accomplishment, let's be more specific on that, is pretty fantastic. I think you're really swinging for the fences. And I would also argue that we've made your job more difficult. Because, and I'm doing this on purpose. I just want to be clear. I'm doing this on purpose. I was transparent about it.

Honestly, the writing was better than I mean, I know you took our words, but you've encapsulated what we're trying to say and do in a way that we could never have put together.

Well, I'm not even worried about the copy. I just want to read it on a regular basis so that it reminds us of what our North Star is. Because in our own brains, we're like, yeah, we're doing this, we're doing that, we're doing this. But the way you've ideated it out really shows the crystallization of our efforts in the marketplace, how we should be speaking about it. When you're just the you're just doing it, right, like we worry about things like how many teabags a minute can we turn out here, right?

We worry about all kinds of other things without really being able to immerse ourselves, as you do, into how does this translate into the customer. We try, but we think about so many things before that, right? And so our focus is on the manufacturing side. And so it's great to have somebody else take our ingredients, so to speak, and turn it into something salient that is like, oh, look, this is how we're going to sell it. Gosh, that's great.

It's incredibly well thought out. It's beyond anything we could have put together.

No, you all are too. I seriously, the last couple of weeks, I remember we were, we were standing in Chicago at show day when you got that Friday summary. I got that email with, um, uh, uh, daily mail and a USA today. And I was just like, Holy crap. I had to go find my niche. Yeah.

Yeah, we and you know, I think, you know, we can talk about the imposter syndrome stuff that I was referring to. But the truth is, there's also the opposite, which is like, you folks are very good at what you do. I think we're good at what we do. We have a great team here. It's not just me, it's just me for the parody, you know, to be on the calls and doing that thing, right? That's a different story. But, um, like it's a full team here. And I think that between your full team and our full team, I think there's so far I'm really happy and impressed seeing where this is going to go."

- Eric, CEO of Philters

Media

Highlights

"Philters are our most transformative creation yet," says Manish Shah, Founder and CEO of the Maya Tea Company.

The conception of Philters is driven by the company’s desire to offer a sophisticated alternative that allows people to rediscover the pure joy of socializing without alcohol. From coffee shops to parks, Philters aims to make any setting an ideal venue for memorable gatherings.

- BEVNET

“Maya Tea Company’s latest venture is a line of non-alcoholic spirits called 'Philters.'

This new product is positioned to offer a sophisticated alternative for social drinking and will cater to those who want to enjoy the ritual of a cocktail without alcohol. By blending botanicals and adaptogens, Philters aims to deliver complexity similar to traditional spirits.”

- Trendhunter

“Philters are non-alcoholic spirits for drinkers looking for an alternative to the high-ABV rums, mezcals, whiskeys, and other spirits they usually see on shelves.

The brand is all about forging the same atmosphere and social aspect of drinking without the hangover and other harmful health effects. Philters is about creating a healthy lifestyle while enjoying a nice (NA) cocktail.”

- The Manual

“The Philters collection includes a non-alcoholic gin, mezcal, whiskey, and rum, each with a unique name that sounds like the spirit it’s meant to emulate.

Jynn is a juniper-forward, floral, herbal spirit perfect for your favorite gin-based drinks. Mezkahl is a non-alcoholic take on a well-made mezcal’s classic, mellow, agave flavors. Wiski is an alternative to whiskey that’s known for its smoky, malty, complex flavor profile. Ruhm is Philters’ non-alcoholic take on a classic spiced rum with a ton of clove, cinnamon, and island spices”

- MSN

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