Sawyer

Overview

Sawyer is an outdoor protection and gear brand known for innovation in repellents, filtration, and humanitarian aid. The company’s commitment to safety and sustainability has made it a trusted companion for adventurers and families alike. Sawyer sought to expand its visibility beyond outdoor niche media and reach mainstream audiences through a values-driven PR approach.

To position Sawyer as a national leader in outdoor protection, environmental safety, and family wellness, expanding the brand’s awareness into lifestyle and travel media.

The PR strategy focused on integrating Sawyer’s humanitarian mission and technological expertise into a compelling brand story by:

• Highlighting the brand’s commitment to safe, sustainable exploration and community impact.

• Building authority through expert commentary on outdoor preparedness and environmental protection.

• Targeting lifestyle, family, and travel media to diversify reach and strengthen credibility.

• Leveraging seasonal hooks and national outdoor trends to maintain visibility throughout the year.

Sawyer earned coverage in The New York Times, People Magazine, BuzzFeed, The Independent, Outside, Wired, Backpacker, and WebMD, reinforcing its leadership in outdoor innovation and safety.

The campaign established Sawyer as a national authority in outdoor protection and broadened its influence into mainstream audiences. The coverage amplified the brand’s credibility and deepened trust with consumers seeking both performance and purpose in their gear.

Campaign

Highlights

Audience

Reach

684.7M

Total Media

Opportunities

65

Total Live

26

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