Kickoff Call Recap: Aligning Vision, Voice & Visibility from Day One

Starting your PR journey is a big deal. And it’s not just about media coverage or mentions. It’s really about stepping into a story that reflects your mission, your impact, and the legacy you’re building.

That’s why, at Publicity For Good, don’t expect your Kickoff Call to be just a meeting. It’s the moment everything begins.

It’s where we align on purpose, clarify your goals, and set the tone for a partnership built on collaboration, trust, and transparency.

Here’s what happens during your kickoff call and what you can expect after.

1. Setting the Stage: Getting to Know Your Brand

We start with what matters most: you.

Your Kickoff Call is our chance to dive deep into your story, your mission, and your “why.” We want to understand what makes your brand unique, what drives you to do what you do, and how your work is creating impact.

This conversation is where we start connecting the dots between your purpose, your audience, and the kind of visibility that will help you grow with integrity.

2. Defining Goals and Expectations

Every PR strategy begins with clear, shared goals.

During the kickoff, we’ll talk through what success looks like for you whether that’s building brand awareness, securing national media features, positioning yourself as a thought leader, or driving consumer trust.

We also set expectations around communication, timelines, and deliverables. PR is a relationship, and clarity from day one ensures we’re aligned on every next step.

3. Crafting Your Story Angles

Your story is your greatest asset and during the kickoff, we start uncovering it together.

Our team will listen for compelling angles that journalists and audiences connect with:

• What makes your brand different?

• What problem are you solving?

• What human element gives your story heart?

From here, we begin shaping your key narratives as the foundation for your press releases, pitches, and media campaigns.

4. Reviewing Assets and Next Steps

PR runs on collaboration and preparation. During the kickoff, we’ll review what we have and what we need to set you up for success. That might include your brand bio, founder photos, logo files, product samples, or testimonials.

From there, our team gets to work building your media kit, brand message house, and customized PR roadmap. Within the first few weeks, you’ll see your story take shape and your brand begin to move into the spotlight.

5. Building a Communication Rhythm

Transparency and communication are at the core of The PFG Way.

We’ll walk you through how we stay connected through weekly reports, media alerts, Slack channels, and monthly calls. You’ll always know what’s being pitched, which outlets are interested, and how your campaign is performing.

The goal? No surprises. Just clear, consistent updates and real collaboration.

6. The Real Purpose of the Kickoff

More than logistics, your kickoff call is about alignment. It’s where we turn your goals into action and your story into strategy.

By the end of the call, our team walks away with clarity and you walk away with confidence knowing your story is in good hands.

Because at Publicity For Good, we do more than just tell stories. We champion your missions. And your mission deserves to be seen, heard, and celebrated.

The PFG Promise

From this first call onward, you’ll always have a partner who listens, communicates, and collaborates with integrity. More than just getting you press, we’re here to help you create lasting impact through the power of good publicity.

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