Catie Harris

Services Offered:

Traditional & Digital PR Services
Thought leadership
On air TV segments
Industry

Impact Achieved

Total Media Opportunities: 27 including Yahoo! Finance, Becker’s Hospital Review, Small Business Trends, WHO Radio: iHeart Radio, Business.com, Thrive Global, Forbes and Healthcare Purchasing News.

Total Live Links: 22

Audience Reach: 2.08B

Catie Harris is an author, business coach, registered and founder and CEO of Nursepreneurs. Nursepreneurs is a business coaching and mentorship program that caters specifically to the needs of nurses. The mentorship programs seeks to develop the entrepreneurial skills that each nurse possesses and allow them to develop their creative ideas to profitable businesses. In line with Catie’s background as a nurse, she established Nursepreneurs with the belief that nurses are natural entrepreneurs.

With the help of Publicity For Good, Catie wanted to expand her reach and raise awareness of her brand in order to gain the attention of her target audience—registered nurses with a passion for business and enterprise. It was also critical to position Catie Harris as a thought leader, especially since she resonates very personally with her target audience, being a nurse herself.

In order to achieve this, it was important for us to hinge of Catie’s experience as a nurse seeking for opportunities for personal and professional growth. Being a mentorship program, it’s also relevant to highlight her experience as an entrepreneur and feature her, and her clients accomplishments. It was relevant to time our features during relevant awareness days and target media outlets focused on health, medical news, business and women’s empowerment.

Through our efforts, we were able to accumulate a total of 27 media opportunities, 22 of which are already live. Our opportunities were able to generate an estimate reach of over 2.08 billion media impressions. Some key media coverage we secured include Yahoo! Finance, Becker’s Hospital Review, Small Business Trends, WHO Radio: iHeart Radio, Business.com, Thrive Global, Forbes and Healthcare Purchasing News.

The impactful reach we received from our efforts undoubtedly made a dent in the medical and nursing industry to raise awareness of Catie Harris and Nursepreneurs — establishing her as an authority in both business and nursing, providedher competence as a business leader for nurses.

MEDIA QUOTES

“In business masculine traits have traditionally dominated as the gold standard, but as more and more women take over as leaders, CEOs and business owners, we start to see another possibility. Feminine traits encourage us to create win-win situations for all parties involved. The idea that someone has to lose in order for another person to be successful has been disproven time and again. The word compromise in the masculine sense comes to mind, which holds a negative connotation that is similar to the idea that the only way to win is to give up nothing. However, in femininity, compromising is about listening to the other person, understanding what they need and then finding a solution that works for everyone.”

Catie Harris on Forbes

“What advice do you have for other female entrepreneurs? My advice is to understand that many of us grew up with preconceived notions of what women can do. Have the courage to break through these preconceived notions and create something new for our own girls growing up. Starting a business can be scary, so find yourself a successful mentor, someone who has done what it is that you want to do and work with that person – male or female. Just stay true to your own self.”

Catie Harris on Thrive Global

“Nurse entrepreneurs have unique advantages in the health and wellness industries due to their medical knowledge and clinical experience, Catie Harris, Ph.D., RN, founder of NursePreneurs”

Beckers Hospital Review