Catie Harris is an author, business coach, registered and founder and CEO of Nursepreneurs. Nursepreneurs is a business coaching and mentorship program that caters specifically to the needs of nurses. The mentorship programs seeks to develop the entrepreneurial skills that each nurse possesses and allow them to develop their creative ideas to profitable businesses. In line with Catie’s background as a nurse, she established Nursepreneurs with the belief that nurses are natural entrepreneurs.
With the help of Publicity For Good, Catie wanted to expand her reach and raise awareness of her brand in order to gain the attention of her target audience—registered nurses with a passion for business and enterprise. It was also critical to position Catie Harris as a thought leader, especially since she resonates very personally with her target audience, being a nurse herself.
In order to achieve this, it was important for us to hinge of Catie’s experience as a nurse seeking for opportunities for personal and professional growth. Being a mentorship program, it’s also relevant to highlight her experience as an entrepreneur and feature her, and her clients accomplishments. It was relevant to time our features during relevant awareness days and target media outlets focused on health, medical news, business and women’s empowerment.
Through our efforts, we were able to accumulate a total of 27 media opportunities, 22 of which are already live. Our opportunities were able to generate an estimate reach of over 2.08 billion media impressions. Some key media coverage we secured include Yahoo! Finance, Becker’s Hospital Review, Small Business Trends, WHO Radio: iHeart Radio, Business.com, Thrive Global, Forbes and Healthcare Purchasing News.
The impactful reach we received from our efforts undoubtedly made a dent in the medical and nursing industry to raise awareness of Catie Harris and Nursepreneurs — establishing her as an authority in both business and nursing, providedher competence as a business leader for nurses.
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