We go into a deep-dive into your industry, learn trends, identify competitors, influencers, stakeholders, and activists. We find out what makes your audience pay attention.
We use Google Alerts to track mentions of the brand and CEO. We also monitor your company’s keywords.
We serve as architects of your brand. We map out a plan rooted on strategy and data that maps out a path towards your objectives.
We give you an opportunity to maximize our extensive media reach to increase brand awareness. We create a comprehensive database of all relevant media outlets and contacts, and we manage the outreach and follow-ups.
Every quarter we will build a brand awareness campaign around awareness days or seasonal pitching angles
We create opportunities for your products to be seen and heard. We identify, pitch and manage follow-up with key media outlets for product reviews and round up features.
We introduce your brands to platforms that matter. We pitch your company and products to publications with a real audience.
We introduce the key people behind your business. We secure key Executive interviews to attract future leaders and investors, as well as assure stakeholders of company profitability.
We provide measurable retailer-marketing support. We create awareness that drive consumer to your brick-and-mortar store.
We write insightful and engaging stories about your business. We write a press release every quarter and publish it on PR Newswire, which reaches 250+ media sites.
We make sure you get recognized. We research and create a comprehensive list of key awards for your company and leadership to apply for.
Whenever we launch into a new region, or retailer, OR need to increase sales, we create a strategic plan to focus on consumer awareness to support sales at the retailer.
We manage trade show PR outreach and contact media members to drive them to your booth. We support our clients by finding key influencers for your brand.
We identify opportunities for your product or service. We create a comprehensive list of key events where we should have a product, manage the outreach and handle any negotiations.
We put heavy emphasis on digital strategies that capture new and lost customers through modern tactics. We employ multiple strategies that drive traffic to your company blog, website and online store as a means to build strong social audiences.
We engage the right people to represent your business. We identify bloggers and influencers who align with your brand to review the brand; share with their community; become an affiliate; and commit to being a brand ambassador.
We outline four (4) blog posts per month for you to write and publish to drive more consumers to your website. We also drive traffic to the Publicity For Good blog by getting media members to run our version of the blog post.
We make sure everything we do and achieve is measurable. We track progress every month against your Brand Scorecard; determine goals and KPIs for next month, and measure advertising equivalence.
We create and publish all new media features to the press page on your website.