I think finding the right agency is important to find a partnership. And I think that's why we work so well together. And why I'm so excited is we're truly a partnership where we go over what our promotions are, what we have coming up what the awareness months are, and we figure out where we can collaborate. And this is the first time I've experienced that level of collaboration. And someone that really understands social media and groundswell the way you do. And that's been so wonderful to feel that and have that experience. It's critical. And honestly, if you're really focused on digital marketing, and social and groundswell, and you know, the power of it, and you've experienced the power of it, and in marketing, you know that finding an agency that truly understands it and has and has mastered it. It's just really important to what we do. So that's what I would look for, honestly, is an agency that can really help you in a more holistic way, rather than doing just one thing. Because everything has multiple touchpoints. Everything has a groundswell. People look to, you know, social media, their friends and family influencers to figure out what products are great. I love it.