Publicity For Good

Publicity For Good (PFG) is a communications firm that provides high-level, disruptive publicity and social media services for its wide array of purpose-driven clients in the food, beverage, and beauty industry. Founded in 2016 by Heather DeSantis, former Miss Ohio International, celebrated publicist, and Forbes 30 Under 30 nominee. PFG has built a reputation as the country’s number one PR agency for CPG brands that have social good causes built into their DNA.

 

PFG is a counter-culture PR firm that is committed to helping purpose-driven brands grow, increase their ROI, and make more impact so they can continue doing good work. Included in its list of ever-growing brand experiences are: non-dairy, zero sugar coffee creamer brand, nutpods; purpose-driven hard seltzer brand, Flying Embers; the original and number 1 organic lip balm brand, Eco Lips; leading provider of fresh, premium oysters, Real Oyster Cult; healthy soup specialist, Good Stock Soups; all-natural, premium hot sauce brand, Lola’s Fine Hot Sauce; responsibly sourced aluminum bottle purified water, PathWater, and; one of the world’s biggest producers of sustainably farmed, high-quality beef and lamb, True Aussie Beef & Lamb.

 

Publicity For Good was awarded Bulldog PR Awards Gold Small Agency of the Year (2019), O’Dwyer’s Best PR Firm for CPG Brands (2020), and Bulldog PR Awards Bronze Midsize Agency of the Year (2021). PFG is one of the fastest growing women-led companies in the marketing communications space. It services clients from all over the United States, Canada, Australia, and United Kingdom – providing each one with seamlessly integrated social media and PR services that increase visibility, market penetration, and help them grow into leaders in their space.

Our Mission

Publicity For Good is on a mission to seek out and elevate purpose-driven brands to let them grow in their industries and allow them to continue enacting positive change in the community. Our passion is serving purpose-driven brands to grow their impact and ROI providing high-level strategy, messaging and visibility until they become leaders in their space. We are a world-class communications agency that is heart-centered. We create a comprehensive communications strategy and execute it with relentless fervor to help your company grow.

 

Central to our mission as a world-class communications agency, we are intentional in our execution, mission obsessed and value the importance of transparent teamwork. As such, we are relentless in delivering our clients the best service possible, meeting deadlines swiftly and effectively. Our client’s growth is our top priority so we always stay ahead of the competition, adopting a growth mindset and being as responsive to both our clients and current trends to remain relevant. Small wins are celebrated and relationships within and outside our agency are deeply valued.

Core Pillars

Publicity For good stands on 3 key pillars for success:
Intentional Execution, Transparent Teamwork and being Mission Obsessed:

Intentional Execution

In achieving our goals, we are relentless and have a razor-sharp focus on meeting deadlines and keeping our Key Performance Indicators. We are outcome-based and believe in delivering only high-quality results for our clients.

Transparent Teamwork

We pride ourselves on having a team-oriented culture. We value and encourage clear and open communication between team members as well as clients. We understand the importance of being transparent with each other in order to avoid miscommunication and conflict. We also understand the value of celebrating wins, both big and small to keep us motivated as an agency and to show our enthusiasm and passion for the work that we do.

Mission Obsessed

In Publicity For Good, we are obsessed with delivering only the best service for our clients. We always keep ahead of trends and relentlessly follow-up with leads and respond to our clients concerns in a timely manner. Satisfying our clients is paramount to all we do and through having a growth mindset, we’re committed to improving all our systems and practices so we can constantly do better for our clients.



Us Vs Them

Publicity For Good is a counter-culture PR Firm. Not enough PR Firms are results-driven, in PFG, we are relentless in setting extremely high standards and see to it that we meet them. We have a monthly goal to secure a multitude of media opportunities and interviews for our client and we measure the success of our work through monthly live links, hits, media impressions, and measuring share of voice. Above anything else, Publicity For Good cares about how effective we are in transforming our clients into industry leaders. 

 

We are a results-driven, not an hourly-driven, agency. It’s Publicity For Good’s guarantee to generate results for our clients in the first 30 days of our partnership. Our main focus is on building category leaders, and we do it by measuring our client’s share of voice. Though we can’t control when our clients’ media opportunities will go live, we do track the number of media opportunities, and over time, track the ones that go live and track the media impressions and increased web traffic.

PFG Timeline

 

2012

Heather Holmes worked as a Publicists in an ad agency for 3 ½  years.

 

2016

DeSantis Public Relations started.

 

2018

DeSantis Public Relations was rebranded to Publicity For Good (PFG) and started attending ExpoWest and BevNet.

 

2019

Heather Started running the business from an Airstream. She was also featured in dozen of media outlets such as Business Insider.

 

2020

PFG received the O’Dwyer’s Top CPG PR Firm

 

2021

Heather and PFG received many awards and established a headquarter in Morganton, NC. Heather also joined Entrepreneurs Organization.

 

2022

PFG has worked with over 200 brands, recently partnered with Foodboro for planning PR strategy webinar and was awarded as 2022 Top PR Agency in North Carolina by Clutch.

 

The

PFG WAY

People come first–that includes you and our team members. Passion and creativity are prized, successes are
celebrated, and doing well has to always be tied to doing good.

This approach allows us to do great things for you.

Does that seem like a pitch you’ve heard before? Sure. But we can prove it. It shows in all the little things we do
that make us a preferred agency to work with, and it’s demonstrated in everything we are able to accomplish
for our clients.

For starters, our team is solid

We pride ourselves on having a great team culture that lends itself to
our high employee retention.

We secure media opportunities in the first 30 days

Our work is defined by a clear set of processes that makes it scalable and delivers real results,
ensuring a holistic approach to PR

We get in the trenches and lead from the frontlines

Each client we work with has a dedicated and experienced Account Executive–
you won’t ever have to worry that you’re being passed on to a junior team member.

We are intentional with who we work with

Meaning we only with clients whose values and mission are aligned with ours.
It’s the only way we can become sincere and passionate ambassadors for the brand.

We give back

Our efforts will always tie back to how we will be able to give back to
the  community and create opportunities for positive social impact.

Our Expertise

PFG is an integrated solution that provides an effective and strategic PR support around all product launches, retailer expansions, influencer marketing, and executive leadership announcements. 

Through the years we have built an extensive media network that includes the national consumer press, with media reach spanning the US, Canada, Australia. and the UK.

Simply put—we tell stories, create experiences, amplify brand voices, innovate ideas, execute plans, and deliver real, measurable results through earned and paid media, as well as native advertising.

This includes (but is not limited to):

  • Studying competitors in the space
  • Creating media lists for outreach
  • Managing and creating media messaging
  • Help clients prepare for capital raises with media and PR support
  • Securing product reviews and media features in national media, industry media and regional media
  • Press release distribution, content management and posting press features on the client’s Linkedln page
  • Managing the company press page
  • Publicity For Good team member on weekly marketing and sales calls
  • In addition to public relations, we also support clients with the management of their brand influencer and brand ambassador program.

The PFG PR

We strive to make things easy for our clients–and accessible, streamlined and transparent

How? We use technology.

PFG leverages on a platform that allows us to target the right influencers, engage the right audience, integrate and validate the reach of your earned media pickups, as well as measure, listen,and benchmark your coverage across different channels

Publicity For Good is on a Mission