CASE STUDIES

PR is powerful—and it works. But of course you’d expect us to say that because we’re in the business. So how about we let the work and the results speak for themselves–

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BRANDS WE WORK WITH

www.gutsiihealth.com

Gutsii funky swiss chocolate packed with prebiotics and fiber for a healthy gut. Inspired and named after some of the worlds greatest musicians: Raspberry Rhapsody, Pinksalt Floyd Rocks and Mint Puffdaddii. First launched in Australia in 2015 and is now available in the U.S. On a mission to inspire health and wellness lovers to heal and nourish their body with a functional food product that doesn’t compromise their lifestyle and food choices. To rock the standard American diet and bring Australia’s foodie culture and Europe’s old school quality to the US and bring fun and pleasure back to food.

Brought together by passion for health and wellness and business for good, the Gutsii team filled a gap in the industry by offering products that weren’t found in the stores. Gutsii came to Publicity For Good to increase brand awareness of a new product in a new country and marketplace.

Gutsii started their journey with Publicity For Good January 1, 2019 and as of May, we have secured 22 live pieces of coverage reaching over 4,482,066 people. With over 40 media opportunities in progress. Brand placements have been secured through media campaigns around awareness weeks and days, consistent media outreach to top national media, and securing influencer events. Media awareness campaigns that we managed includes: Valentines Day, March Nutrition Month, Women’s Health Week, and Holiday Gift Guide Reviews. Publicity For Good increases brand awareness by studying the media, trends, media listening through google alerts and news, and staying up to speed on current research.

Publicity For Good has developed relationships with Forbes, Eat This Not That, Women’s & Men’s Health Magazine, Woman’s Day Australia, National Examiner, Moore, Brit+Co Bella Magazine, and top Food industry media.

CHALLENGE

SOLUTION

RESULTS

  • Publicity For Good to generate brand awareness for Flying Embers Hand Crafted Hard Kombucha and bringing “better for you alcohol”
  • To raise awareness in distribution expansion, new flavor launches, and High-Alcohol Hard
  • Drive news about the
    kombucha industry
  • Flying Embers leader in the hard kombucha industry
  • Publicity For Good wrote news releases to announce national distribution and developed hyper-local media relationships across the U.S to drive new consumer awareness of Flying Embers in their home
  • Secured a local TV segment to tour Flying Ember’s brewery and interview founder Bill Moses to drive local press and awareness.
  • Media Awareness campaigns include: National Booch Day -January 15, Wildfire Awareness Week – May 6th – lath, Memorial Day Cocktail Recipes, June National Men’s Health Month, Father’s Day Gift Guides, Tap into Mindful Drinking for labor Day Weekend
  • Secure press around Flying Embers giving back to support Local First Responders
  • We managed consumer press, trade press, regional press to support retailer, event support as well as influencer outreach.
  • Generated 88+ media stories reaching over 699 million consumers
  • Total mentions: 577
  • Top national media outlets include Marie Claire, Brit+Co, Brewbound, NY Times, Forbes, Fortune, Whole Foods, Food Network, Mind Body Green, Bloomberg, Spectrum News 1 aired 13 times, CBS News, Liquor, and more.
  • Publicity Value: $926,000
  • Sponsoring/Hosting Rolling Stone’s happy hour for over 6o+ editors
  • Flying Embers: 84% of the hard kombucha space

CHALLENGE

SOLUTION

RESULTS

● Publicity For Good to generate brand awareness for RD and biohacker, Shawn Wells

● To raise awareness in distribution

● Drive news about the kombucha industry

● Shawn Wells the world’s leading nutritional biochemist and expert on Health Optimization.

● Publicity For Good pitched and secured regional TV segments for interview with Shawn Wells to place him as a leading expert.

● Media Awareness campaigns include: Healthy Aging Month, Emotional Wellness Month, Mental Health Awareness, Week National Health Education Week, National Stress Awareness Day, Men’s Health Awareness Month

● We managed national press, regional press, TV, Podcasts, print, and online.

●Top national media outlets include: The John Tesh Show, The Manual Podcast, Good Day Charlotte, The Vitamin Shoppe, Native Society, AZ Daily TV

●Publicity Value: 16,209

Sabrina Phillip

CHALLENGE

SOLUTION

RESULTS

  • Sabrina wanted to build more authority through press
  • We focused on her profile and experiences
  • Highlights include: Cosmopolitan, News.com.au, the Advertiser, Digital Trends, Nine.com.au, the Daily Mail, Buro 24/7, and more. While traveling around the globe, we managed media tours for her to speak with and be interviews by international press on her business story

CHALLENGE

SOLUTION

RESULTS

  • An older brand that isn’t well recognized
  • Build awareness wit consumers by telling the brand story and getting product reviews
  • Since working with Eco Lips since June we have garnered interest from 72 media members.
    Highlights include: Well + Good, Allure, Teen Vogue, Glamour, Yahoo! Lifestyle, Real Simple, and more.
    So far we’ve been able to have 88 media features go live featuring Eco Lips products and founder stories.

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