Face Yoga Method

Services Offered:

Listicles and Round-Ups
Television and Radio Guestings
Thought Leadership
Product Reviews

Impact Achieved

Total Media Opportunities: 29 Authority Magazine, MindBodyGreen, Yahoo! Lifestyle, Your California Life, Feedspot, Thrive Global and other digital, TV and print media outlets

Total Live Links: 13

Audience Reach: 11.8B

Face Yoga Method was created by Fumiko Takatsu following a car accident that left her face in an asymmetrical mess. After scouring everywhere for cosmetics, creams and treatments she felt dismayed after discovering that nothing had worked. She believed that if your body can feel younger through exercise, then it should also hold. An epiphany came when she realized that if your body can feel and look young through exercise, it must also be true for your face. Face Yoga Method is now a globally recognized means to look younger and walk with confidence.

Fumiko reached out to Publicity For Good aiming to increase awareness and visibility for her groundbreaking method to look and feel younger. To do this, we leveraged key awareness periods, capitalizing on Fumiko’s journey from loss of beauty to regaining it and building confidence through her method. We sought out opportunities in local, regional, and national print, radio, tv, and digital media outlets to effectively expand her sphere of influence. Her story is one that many share, therefore it was also critical for us to highlight her arc towards redemption, eventually working her way to empower others to do the same.

We were able to secure a total of 29 media opportunities for Fumiko’s Face Yoga Method, 13 of which are already live. These live media outlets include outlets such as Authority Magazine, MindBodyGreen, Yahoo! Lifestyle, Your California Life, Feedspot, Thrive Global and other digital, TV and print media outlets. We were able to accumulate a reach of over 11.8 billion media impressions, effectively extending her method’s influence, and her authority as a wellness expert.

Through our efforts, we were able to effectively spread word on the wellness and beauty method created by Fumiko in order to give people an opportunity to look great and feel confident, regardless of age or background.

MEDIA QUOTES

“Fumiko has been practicing yoga for over 30 years. Since 2006 Fumiko has pioneered the unique techniques that make up facial yoga, and is one of the best known face exercise instructors in Japan. The results she found in her own face and those of her students speak for themselves. Frequently traveling between Japan and the United States, Fumiko hosts events and workshops in both countries. She has spent the past years teaching, creating Face Yoga Method DVDs, writing books, developing the Face Yoga Method products and making frequent appearances on TV and in magazine articles in Japan. Her Japanese books have been translated in Chinese, Korean and Thai and sold in China, Hong Kong, Thailand, Taiwan, Korea and Japan. She also has appeared on Korean TV shows.”

Medium

“Reflecting on the value of exercise for the body, Takastu decided to start exercising the muscles in her face and quickly began to reap the benefits. “The mental and the physical practice to get the best version of yourself,” Takastu ultimately shares as the crux of the method. “The mental part is, you know, self-love and self-care and paying attention to your facial expressions, body posture. And the physical aspect moves the face as a muscle, just like a body.’”

Yahoo! Life

“According to Takastu the daily practice of these stress relieving and anti-aging poses can help people to see and feel an immeasurable difference in their overall well-being; and she recommends that people practice face yoga in the morning as well as in the night as stress accumulates. ”

World Health