Face Yoga Method was created by Fumiko Takatsu following a car accident that left her face in an asymmetrical mess. After scouring everywhere for cosmetics, creams and treatments she felt dismayed after discovering that nothing had worked. She believed that if your body can feel younger through exercise, then it should also hold. An epiphany came when she realized that if your body can feel and look young through exercise, it must also be true for your face. Face Yoga Method is now a globally recognized means to look younger and walk with confidence.
Fumiko reached out to Publicity For Good aiming to increase awareness and visibility for her groundbreaking method to look and feel younger. To do this, we leveraged key awareness periods, capitalizing on Fumiko’s journey from loss of beauty to regaining it and building confidence through her method. We sought out opportunities in local, regional, and national print, radio, tv, and digital media outlets to effectively expand her sphere of influence. Her story is one that many share, therefore it was also critical for us to highlight her arc towards redemption, eventually working her way to empower others to do the same.
We were able to secure a total of 29 media opportunities for Fumiko’s Face Yoga Method, 13 of which are already live. These live media outlets include outlets such as Authority Magazine, MindBodyGreen, Yahoo! Lifestyle, Your California Life, Feedspot, Thrive Global and other digital, TV and print media outlets. We were able to accumulate a reach of over 11.8 billion media impressions, effectively extending her method’s influence, and her authority as a wellness expert.
Through our efforts, we were able to effectively spread word on the wellness and beauty method created by Fumiko in order to give people an opportunity to look great and feel confident, regardless of age or background.
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