Meet The Leadership

Empowering brands to do more good

Success for us is achieving success for our clients. Publicity For Good lives by the pillars of Intentional Execution, Transparent Teamwork and owning a Mission Obsessed mindset. Our joy comes from having a fulfilling partnership with our clients and helping them further their mission in contributing more good to the community.

PFG is composed of real, growth-minded, team-oriented, and passionate individuals that are driven to deliver real results using a highly personal and individual approach. We are very thorough in attending to our clients and we’re confident that we have the ability to take your brand to the next level.


Heather DeSantis

Founder + CEO + Lead Strategist

Heather Holmes (formerly DeSantis) is the leader behind Publicity For Good. More than being a publicist, she is also a wife and mother, living life off the land in their 22-acre homestead in the mountains of Morganton, North Carolina, while simultaneously achieving socially responsible brands with their needs for exposure and public relations.

As a publicist with over a decade of experience, Heather specializes in working with consumer brands as well as cause marketing. She brings a wealth of knowledge and expertise to every project, and her ability to connect brands with their target audiences is second to none.

In addition to her work as a publicist, Heather is also deeply committed to promoting social responsibility and conscious capitalism. She studied conscientious capitalism at Georgetown University through the Fund For American Studies Program, where she delved into the world of free market economics and explored how businesses can make a positive difference in the world.

Considered the Good Girl of public relations, she’s helped over 200 purpose-driven brands achieve media success, earn features in major publications such as Forbes, Entrepreneur and ABC, CBS, NBC, FOX.  Heather, who served as Miss Ohio International, is also a member of Entrepreneurs Organization and she attended the Institute of Integrative Nutrition. 

Heather Holmes

Being a publicist, she’s received several accolades for her work in growing brands. Her many recognitions include:

  • A nomination in Forbes 30 Under 30 List
  • Inclusion in PRNEWS’ 2021 List of Top Women in PR Entrepreneurship
  • Finalist in the 2021 Platinum PR Awards for CEO of the Year
  • Leader of the Year in the 2021 Ragan’s PR Daily Award
  • Recipient of a Gold Star of PR from Bulldog PR Awards
  • 2021 Bronze Winner from the Bulldog PR Awards
  • Awarded as the Best PR Firm for Purpose-Driven Consumer Packaged Goods by O’Dwyer

Heather grew Publicity For Good from her family’s AirStream as they traveled across the American landscape in order to find the perfect place to settle down and build a homestead. Now residing in a 22-acre piece of raw land in Morganton, North Carolina, she continues to do good by living off the land, while simultaneously helping purpose-driven brands achieve their missions to make the world a better place for everyone.

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Clients say it all — Why do they like PFG?

Publicity for Good and its founder, Heather DeSantis, have been attaining their mission of helping purpose-driven brands to grow their ROI and impact the space they’re in. 

Clients are satisfied with how Heather DeSantis handles their projects, from taking down notes diligently in every meeting to working hard to getting placements for the right media outlets. It has also been all over the clients’ survey form that the Publicity for Good team practices timely and supportive communication.

“I like that our intentions are aligned and that you believe in me as much as I believe in me!  I truly feel like  you have my back and are excited about building my brand with me.” 

 Shantelle Bisson said. Shantelle is the owner of Shantillys Place.

Not only do they focus on scalable results for their clients, but also they support them by boosting their self-confidence and team productivity.

I wish I had constructive criticism for you, but I don’t. You guys go above and beyond and I have been thoroughly impressed and HAPPY!” said Kaylee McLaughlin owner of Kaylees Culture.

Continuing to impress and make their clients happy, Publicity for Good is truly America’s no. 1 PR agency for purpose-driven brands.

We are more than willing to help you!

For support and general inquiries, you can reach us by scheduling a call.

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Publicity For Good is on a Mission