Meet the


Two heads are always better than one. In our case, we have 23–and we’re pretty proud of all of them. 

We thrive in a culture that nurtures different personalities and perspectives. We play to our strengths, leverage on our different experiences, and celebrate our individuality—and believe us when we say our backgrounds are as diverse as they come.
We’re bound however by the relentless drive to demonstrate why we’re so much more than just your publicists. The PFG team shares a solid work ethic that allows us to deliver results while making an impact in the community with that distinct and personal PFG touch. The result? A team that becomes unwavering activists and advocates of your brand who was able to collectively secure over 10,000 media opportunities for our clients.

At The Helm of PFG is Heather DeSantis..

As the heart and creative powerhouse at the center of PFG, Heather, alongside her team,
creates campaigns that not only command attention, but prompt action and
inspire compassion from consumers as well.
She guides clients through the PFG Path—a process driven approach to PR that delivers
measurable results and translates to real ROI for businesses.

Heather DeSantis is the CEO and Founder of Publicity for Good (PFG) and Good Side News. Former Miss Ohio International, she leads the firm with a mission to partner with companies who are committed to making the world a better place. Heather has been featured on ABC, CBS, NBC, FOX, Entrepreneur, iHeart Media, Business Insider, MSN,  Forbes and Inside Edition for her life of living and working full time from an Airstream travel trailer with her fiance Austin.

And now here we are…

Heather has been mentioned in the media 577+ times!

…A company, 23-employees strong, built from the diverse perspectives, experiences, and skills of people from all over the world.

We service a growing roster of clients who I’m proud to say shares our passion for social good. Because for us, profit doesn’t have to come at the expense of purpose. And every successful campaign that we have launched is a testament to this ideal.

So no matter what you want to shout about—we’re here to help you do it. We’ll even do some good while we’re at it.
And trust me when I say that we won’t just do it for you… we’ll do it with you.

Client centric mission

Our passion is to help purpose driven brands grow their impact and ROI as their PR team to help them become industry leaders in space.



Publicity For Good is on a Mission