Meet the


Two heads are always better than one. In our case, we have 23–and we’re pretty proud of all of them. 


We thrive in a culture that nurtures different personalities and perspectives. We play to our strengths, leverage on our different experiences, and celebrate our individuality—and believe us when we say our backgrounds are as diverse as they come.
We’re bound however by the relentless drive to demonstrate why we’re so much more than just your publicists. The PFG team shares a solid work ethic that allows us to deliver results while making an impact in the community with that distinct and personal PFG touch. The result? A team that becomes unwavering activists and advocates of your brand who was able to collectively secure over 10,000 media opportunities for our clients.

Our Brand Story

At Publicity for Good, we know that you want to be known as the
premiere purpose-driven brand in your space. But in order to do that, you need consistent media exposure that will attract your ideal customers and ultimately increase your business revenue. However, landing your dream features can be difficult, which can make you feel left behind in your market. At PFG, we believe your holistic business deserves to have consistent visibility because your product has been built with intention, and designed to do good in this world. 

Brand Story


The Founder

Founder and CEO, Heather Holmes, knows the importance of communication, marketing, and community when it comes to growing your brand.

“PFG has built a reputation as the country’s number one PR agency for CPG brands that have social good causes built into their DNA.”

When we started Publicity For Good  we knew that we wanted to do things differently.

That’s why we hit the road in an Airstream and traveled the US for 3 1/2 years while running our purpose-driven PR and communications firm. Along the way, we worked with clients who share our values and passion for making a positive impact, and we found our forever homestead in the mountains of North Carolina. It’s been an incredible journey, and we’re excited to see where it takes us next.

What It Takes

So, what does it take to be a part of Publicity For good? We carefully screen our employees to ensure that each team member fits our culture. Our team is comprised of individuals who are passionate about the work we do. Aptly, we also seek out individuals who resonate with our core pillars. We only take passionate individuals with a drive to make the world a better place.

It’s important for PFG to have a team that’s filled with members who are—

    • Passionate
    • Mission-obsessed
    • Carries a growth mindset
    • Innovative
    • Highly experienced
    • Driven by the pursuit of doing good

Our Culture

Publicity For Good puts a huge emphasis on doing good — otherwise, it wouldn’t be in the name. Our team has a great love for working with purpose-driven and positive brands. Making the world a better place is foundational to the many things that we do, and we’re proud to have a team that greatly values this. Since starting and hiring its first team member from the Philippines in 2016, Publicity For Good has grown to an agency of 20+ individuals who mutually believe in the power and capacity of brands to do good.

We are all passionate individuals who love nothing more than to do good and spread goodness through public relations, and what’s great for a lot of the team is the fact that they can do good from the convenience of their homes through our fully integrated, digital workspace. PFG’s love for positivity, celebration and doing good is foundational to the great work that each team member of PFG does.

What We Believe

Publicity For Good believes in the power of effective storytelling. Purpose-driven brands all have a unique story to tell and it’s one of our passions to help them communicate this so they can grow to their fullest potential. Publicity For Good cares about making the world a better place, so we actively work with brands who share this same ideal to all, collectively, do good and achieve great things. We’ve worked with brands affiliated with Business For Good, 1% For the Planet, Feeding America, Certified B Corporations, WBENC, Sustainable Ingredients and Supporting Veterans.

Moreover, we believe in the great, but often untapped, power of every business to enact positive change in the community, and through our faith and our faith in our clients, we want to unlock that potential so these brands can become champions for good in the world.

Get Started

For support and general inquiries, you can reach us by scheduling a call HERE.

Publicity For Good works exclusively with purpose-driven and mission-driven CPG brands in the beauty, fashion, food and beverage industries. To see if you’re a good fit for our services, schedule a Discovery Call with us through the link above and let’s talk about what we can do for you. Remember, we don’t work with every brand that’s out there, but that’s okay! If you try to reach out, we’ll still be willing to help you out.

At The Helm of PFG is Heather DeSantis..

As the heart and creative powerhouse at the center of PFG, Heather, alongside her team,
creates campaigns that not only command attention, but prompt action and
inspire compassion from consumers as well.
She guides clients through the PFG Path—a process driven approach to PR that delivers
measurable results and translates to real ROI for businesses.


Heather DeSantis is the CEO and Founder of Publicity For Good (PFG). Former Miss Ohio International, she leads the firm with a mission to partner with people and companies who are committed to making the world a better place. Heather has been featured on ABC, CBS, NBC, FOX, Entrepreneur, iHeart Media, Business Insider, MSN, Forbes and Inside Edition to name a few.

DeSantis, who runs PFG from her Airstream, has been named as one of the most sought-after PR professionals for CPG brands. She was a Forbes 30 Under 30 nominee, PRNEWS Top Women in PR 2021 Entrepreneurs Award, Platinum PR Awards CEO Finalist 2021 and Ragan’s PR Daily Award – PR Leader of the Year for 2021 and has been working with CPG clients for nearly a decade.

Heather attended The Fund for American Studies Institute of Philanthropy and Voluntary Services at Georgetown University in 2010, and began her public relations career in 2012, working with clients including Panera Bread and two former NFL players. She then established Publicity For Good in 2016 and now leads a team of 20, remotely from an Airstream in the mountains of North Carolina with her husband, a Veteran! Heather and Austin dream of living on a farm and building their own homestead where as a family they can live off of the land.

And now here we are…

Heather has been mentioned in the media 577+ times!

…A company, 23-employees strong, built from the diverse perspectives, experiences, and skills of people from all over the world.

We service a growing roster of clients who I’m proud to say shares our passion for social good. Because for us, profit doesn’t have to come at the expense of purpose. And every successful campaign that we have launched is a testament to this ideal.

So no matter what you want to shout about—we’re here to help you do it. We’ll even do some good while we’re at it.
And trust me when I say that we won’t just do it for you… we’ll do it with you.

Client centric mission

Our passion is to help purpose driven brands grow their impact and ROI as their PR team to help them become industry leaders in space.

We are more than willing to help you!

For support and general inquiries, you can reach us by scheduling a call.

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Publicity For Good is on a Mission