LifeTime Fitness is a well-known fitness club and community that has been serving its community since 1992. For 30 years now, it has already established over 150 locations throughout the United States and Canada. Despite being a popular brand, Life Time Fitness sought out Publicity For Good to help them through their preparations for their Gildan Esprit de She event series. Often, it is the first year of any sporting event that is the most cumbersome, and this is where they employed the help of Publicity For Good to boost their marketing and communications efforts.
Publicity For Good took in the challenge of messaging, launching brand ambassador programs, seeking media opportunities and coverage, and ensuring that all event calendars are updated and correct. Publicity For Good used an integrated approach that utilized grassroots efforts, social media, and influencer marketing to be able to put LifeTime Fitness on the map for this critical sporting event.
Publicity For Good was able to secure more media attention compared to other agencies that worked on legacy events such as this. Publicity For Good was able to accumulate over 35.7 million media impressions with a majority coming from web listings, radio interviews, public service announcements, and TV segments.
Overall, LifeTime Fitness was able to achieve its desired goal of raising awareness and the visibility of its Esprit de She event to a vast audience. Using a large variety of opportunities from digital media to grassroots efforts allowed LifeTime Fitness to be in touch with its target audience way before Esprit de She itself.
LifeTime Fitness is a popular fitness club that’s been around since 1992. In its 30-year tenure in the fitness industry, it’s already established over 150 locations across the United States and Canada. Publicity For Good was tasked with the responsibility of generating buzz around its Gildan Esprit de She event series, which was in its first year. Overall, Publicity For Good was able to secure more media attention in comparison with other firms that worked on legacy events similar to Gildan Esprit de She. Publicity For Good was able to accumulate over 35.7 million media impressions that span across web listings, radio and tv segments and public service announcements.
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