Ebony Ruffin

Services Offered:

Traditional & Digital PR Services
Seasonal gift guides
Round-ups and listicles
Blogger seeding
Awareness Day campaigns
Product launch strategy
Industry & trade media relations
Regional press to support retailers

Impact Achieved

Total Media Opportunities: 26 including Business Insider, Yahoo! Money, Yahoo! Finance, Thrive Global, CW Atlanta, Money, Mom Collective, Nerd Wallet, Black Press USA, Think Advisor, Your California Life ABC 10, BuzzFeed and Before It’s News

Total Live Links: 22

Audience Reach: 2.53B
Publicity Value: $931,000

Ruffin Consulting Services offers a suite of financial solutions for individuals and families consisting of Life Insurance Protection, Living Benefits, Annuities, and Non-qualified Plans for business owners such as Key Person Life Insurance. Ebony launched Ruffin Consulting Services with a mission to educate families and business owners on the value of life insurance and proactive financial planning. Ebony’s vision is to be your #1 life insurance agent; growing with you through each phase of your family and business.

Publicity For Good was tasked with the challenge of creating awareness for Ebony Ruffin’s firm and establishing her as a thought leader and National Life Insurance expert. It was important for us to build her image as an industry expert so we could establish her and her firm’s credibility. Furthermore, we also wanted to pain life insurance in a positive way, highlighting that it’s a life benefit, not a death benefit.

We developed a simple, yet effective, plan for Ebony Ruffin—Media Saturation. We placed her in as many advantageous and appropriate outlets as possible in order to achieve our intended goals. We focused on expert interviews and insights to highlight her experience and sought outlets that focus on business and finance, health and fitness, African American business and female empowerment.

We were able to secure a total of 26 media opportunities for Ebony Ruffin and Ruffin Consulting Services, 22 of which are already live, across a variety of outlets including Business Insider, Yahoo! Money, Yahoo! Finance, Thrive Global, CW Atlanta, Money, Mom Collective, Nerd Wallet, Black Press USA, Think Advisor, Your California Life ABC 10, BuzzFeed and Before It’s News among many others. Our opportunities generated a total reach of over 2.53 billion media impressions. All in all, we were able to accumulate an estimated publicity value of around $931,000.

MEDIA QUOTES

“In the past, I thought that you didn't really need a will until you have kids, reach a certain age, or build up a level of wealth, but Ebony Ruffin says that's not the case. ‘If you are living, you need a will and life insurance,’ she explains. ‘Just that simple.’”

BuzzFeed

“For Ebony Ruffin, founder of Ruffin Consulting Services, a business consulting firm providing life insurance solutions to families and businesses, an unlikely gift from her mother put her on the path to build generational wealth, and it even started her path in the life insurance industry.”

Business Insider

“The ‘cost of insurance on younger, healthy individuals is super inexpensive,’ says Ebony Ruffin, founder of Ruffin Consulting Services, a financial planning firm with a focus on life insurance. It’s perhaps not surprising that 40% of people wished they’d purchased life insurance when they were younger, according to the 2020 Insurance Barometer Study.”

Nerd Wallet