In order to achieve this, Publicity For Good sought to bring light to the concern of human trafficking and the help that Food & Courage does to battle it. As such, we heavily featured Food & Courage as a maker of “cookies with a cause” and how average consumers can help end human trafficking with each bite of a cookie. We also sought media opportunities that focused heavily on human rights, news, food, and other relevant outlets that feature similar themes.
Overall, Publicity For Good was able to book a total of 15 media opportunities, 12 of which are already live across Digital and TV outlets in the form of product and brand features, gift guides and brand stories. These media opportunities were able to accumulate a total reach of over 1.4 billion media impressions, creating significant impact and exposure. Throughout the span of our campaign, Food & Courage was featured in MSN, NBC12, CW69 Atlanta, ABC10, FOX 17 Morning Mix, News Channel 8 WFLA, KHTS Radio – LA, We are Babes Xo, Chasing a better Life and Port Arthur News.