Publicity For Good is a communications and PR agency dedicated to helping purpose-driven entrepreneurs and businesses in the food, beverage, beauty, and fashion industries grow their reach, impact, and revenue through strategic PR and media placements.
Since our founding in 2016, we’ve partnered with over 200 brands in a variety of industries, from sustainable fashion to social impact startups, helping them secure coverage in top-tier media outlets such as Forbes, The New York Times, and Fast Company.
Through our proven PR process and personalized coaching, we’ve helped our clients elevate their brand messaging, establish thought leadership, and attract more customers and investors.
If you’re ready to take your brand to the next level and make a positive impact in the world, we invite you to learn more about how we can help you achieve your goals. Click the button below to get started.
The Founder
Founder and CEO, Heather Holmes, knows the importance of communication, marketing, and community when it comes to growing your brand.
“PFG has built a reputation as the country’s number one PR agency for CPG brands that have social good causes built into their DNA.”
The "Good Impact Framework" as the process
Brand that we serve.
Perfect for consumer brands.
System we take people through.
Case study for nutpods.
Elite Comm
PFG PR
PFG Pillars
Publicity For good stands on 3 key pillars for success: Intentional Execution, Transparent Teamwork and being Mission Obsessed:
PFG PILLARS
INTENTIONAL EXECUTION
In achieving our goals, we are relentless and have a razor-sharp focus on meeting deadlines and keeping our Key Performance Indicators. We are outcome-based and believe in delivering only high-quality results for our clients.
TRANSPARENT TEAMWORK
We pride ourselves on having a team-oriented culture. We value and encourage clear and open communication between team members as well as clients. We understand the importance of being transparent with each other in order to avoid miscommunication and conflict. We also understand the value of celebrating wins, both big and small to keep us motivated as an agency and to show our enthusiasm and passion for the work that we do.
MISSION OBSESSED
In Publicity For Good, we are obsessed with delivering only the best service for our clients. We always keep ahead of trends and relentlessly follow-up with leads and respond to our clients concerns in a timely manner. Satisfying our clients is paramount to all we do and through having a growth mindset, we’re committed to improving all our systems and practices so we can constantly do better for our clients.
The Founder
Founder and CEO, Heather Holmes, knows the importance of communication, marketing, and community when it comes to growing your brand.
“PFG has built a reputation as the country’s number one PR agency for CPG brands that have social good causes built into their DNA.”
THE PLAN TO HELP YOU GET WHAT YOU WANT
PFG is a PR and communications firm that is committed to helping purpose-driven brands grow, increase their ROI, and make more impact so they can continue to do good with their holistic products.
ONBOARDING CALL
PURPOSE-DRIVEN STRATEGY
CONSISTENT MEDIA EXPOSURE
Here's How We Do It
• Fill out an application and book a call.
• Receive a personalized strategy by a dedicated publicist.
• Experience increased media exposure and rising revenue.
Growing your brand awareness in a crowded marketplace
The Multi-pronged approach for market penetration
Brand your story with purpose
Lack of understanding
I’ve had bad past experience with another PR agency
I only have had limited features
My business isn’t for Good Business
How to get media attention
How to create omnipresence with your communications
How to create your brand story
No communications strategy
How to integrate marketing and PR
How to integrate your business
How to get results with your PR agency
How to get more features for your business
How to be a market leader
How to have a strong purpose driven business
The Failure We Help You Avoid
Watching their competitors become leader in their industry
Stagnant or decreased revenue
No business growth
The Success We Help You Achieve
Your business will grow at least a 100K in revenue or we will or we will continue to work for you for free
Consistent media exposure
Streamlined communication and marketing strategy so they can focus on doing more good in the world
The Plan with PFG
Differentiation
How to differentiate your company
Connections
How to utilize networks and relationships to grow your brand
ROI
How to monetize your publicity
More profit
How to reach more people for less to increase profit margins
Expansion
How to expand your brand
Nervous
How to overcome nerves with media training
Increased workload
How to handoff 90% of your workload
Technical issues
How to build a strategic business
Bad timing
How to have perfect timing
IP/resources
How to build intangible assets in your business
- How to add saleable value
Crisis management
How to have insurance for business crises
Competition
- How to dominate your competition by growing your share of voice
- How to dominate your market
Outlets/ distribution
- How to build your businesses credibility
- How to get into new outlets
- How to get into new distributors
Building an engaged audience
- How to build a raving tribe
- How to create a movement
- How to find true believers in your brand
- How to make your audience obsessed
Case Studies :
What They Say
PFG has been an amazing resource for Eco Lips’ PR efforts. They proactively reach out for media opportunities and are a wealth of knowledge when it comes to PR tactics, best practices and have helped build our image and maximize brand awareness. This was our first utilizing a PR firm and it’s been truly amazing seeing the media hits roll in – we’ve been featured in INC, NY Times, Forbes, Whole Foods Magazine and HAPPI to name a few. Great exposure and visibility which has resulted in higher traffic and market share. PFG are wonderful business partners and we’d highly recommend them!
Eco Lips
Well, there's been a lot to be excited about. We've already done a press release. We're going to do another press release and then another two after that. So we've got three press releases coming up in quick succession. In addition to that having all of the product reviews go out so quickly for Phyto life, we were really just a well-oiled machine working together, that you were the arm that really helped drive us getting all of those out, and we got them out quickly. And now we're just excited to see the results of that, and really the groundswell of this great new product for, you know, vegans. And then in addition to vegan and vegetarian plant people are on plant-based diets. And then in addition to that, I'm seeing the energy behind PCOS advocacy and what we're doing for that. I'm so excited because it's something that needs to be talked about. And it's wonderful that you know, we're able to have a representative go out and have these conversations, and somebody that's a PCOS advocate, and just a really awesome registered dietician. So this is all been really exciting. And I'm just excited to see what more we're going.
Theralogix
Heather and her team are top notch! We've had 50 features in our first 3 months, another 15 scheduled and another 40 pending. I just had my 3rd tv interview yesterday. I know PR is the long game, but we are seeing sales increase. I first attended Heather's PR boot camp and could not believe she was giving away so much valuable info for free. PFG really cares about your brand and wants the company to succeed. They know what it takes to get media features and, more importantly, how to leverage those features to grow the business further.
Dignity Coconuts
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media opportunities secured this year
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We create the future. Start your PR journey with us now and create your own perfect time toGROW!
60 minutes consultation call to make sure we are a good fit
($1,000 Value)
Intake sales and marketing survey
($5,000 Value)
1-on-1 PR and Communications Orientation where we explain:
– How PR and Communications will grow your business – How to incorporate your current team and partners for full integration – Personalized PR plan – 5min morning routine to stay ahead of industry trends
($500 Value)
Competitor analysis
($1,000 Value)
Media monitoring through a third-party software
($3,000 Value)
Personalized message development of a Message House, PR Plan and Editorial Calendar
($5,000 Value)
Monthly SMS text support with the CEO
($1,000 Value)
Media training
($500 Value)
Ongoing talk notes and segment details preparation for all media interviews
($5,000 Value)
Media list curation of media members that have covered similar topics and competitors in the past
($1,000 Value)
Media opportunities in the first 30 days
($5000 Value)
30 minute onboarding call
($500 Value)
60 minute onboarding call
($1,000 Value)
60 minute strategy and PR call
($1,000 Value)
1-on-1 feedback meeting to make adjustments to your plan
($500 Value)
Weekly check in to ensure we are on track
($250 Value)
60 minute Zoom session at the end of 90 days to evaluate our progress
($500 Value)
Unlimited email and slack support
($250 Value)
Our PR course, the RICH formula, how to create your story brand
($500 Value)
Story brand workshop & cheatsheet (pre-recorded)
($2,000 Value)
The Elite Comms email newsletter
($50 Value)
Free Elite Comms connection group (on slack)
($200 Value)
Monthly Media relations and Public Relations outreach and support
($10,000 Value)
National Media outreach
($10,000 Value)
“The Elite Comms Purpose Driven Brands Goodie Bag” mailed to you (all the fun things you need for a great year and products from all of our clients)
($1,000 Value)
How To Incorporate PR Into Your Marketing Plan Guidebook (PDF handouts)
($100 Value)
How To Prep For A Trade Show (PDF handouts)
($100 Value)
The Perfect CPG News Release Checklist (PDF handouts)
($100 Value)
How To Increase Your Visibility & Authority On LinkedIN To Be Seen As A Leader (PDF Hangouts)
($100 Value)
The Exact Framework To Follow To Integrate Your PR & Communications With Your Email List (Checklist with training
($100 Value)
The PR and Communications Repurposed Content Plan (A diagram and process that your team can follow)
($100 Value)
How To Incorporate Consumer Product Reviews In Your Marketing (Checklist)
($100 Value)
Top Industry Websites & Podcasts That You Need To Listen To (List)
($250 Value)
How To Communicate To Your Team and Investors About Your PR and Communication Value (Checklist & Talking Points PDF)
($250 Value)
Creation of your elevator pitch and how to talk to the media
($1,000 Value)
Monthly Virtual Meetup (Live on Zoom and recorded)
($600 Value)
Social listening
($13,000 Value)
Media logos incorporated into marketing with media quotes compiled
($1,000 Value)
Backlinks strategy integrated into your PR plan
($500 Value)
News monitoring
($1,000 Value)
Digital media outreach
($1,000 Value)
Press tours
($1,000 Value)
Podcast pitching
($1,000 Value)
Grassroots outreach and product sampling
($1,000 Value)
Regional press to support retailers
($3,000 Value)
Product launch strategy
($5,000 Value)
Product reviews
($500 Value)
Listicles and product round-ups
($1,000 Value)
Affiliate marketing
($5,000 Value)
Awards management
($5,000 Value)
Influencer research and outreach
($3,000 Value)
Monthly graphic design support to promote your media interviews and live hits
($500 Value)
Quarterly social media giveaways with like minded brands
($500 Value)
Editorial calendar with blog posts written quarterly of the best live links
($1,000 Value)
News release writing, strategy and syndication
($1,000 Value)
Weekly calls
($500 Value)
Monthly reporting with press reports
($500 Value)
Promotion of your brand weekly across all of our social media platforms reaching X people
($500 Value)
Support and training to ensure full integration of your PR within your marketing plan
($500 Value)
Full interaction into your weekly marketing call where a team members of PFG will attend your internal calls
($500 Value)
Locked-in follow up consultation with CEO or Senior Publicist good for 1 year if you need support
($1,000 Value)
Quarterly product content shoots
($1,000 Value)
Total Value: $ 108,050
Publicity For Good (PFG) is a communications firm that provides high-level and innovative public relations services for purpose-driven consumer brands in the food, beverage, and beauty industries. Our mission is to help brands grow, increase their return on investment, and maximize their impact so that they can continue doing good work.
Founded in 2016 by Heather DeSantis, former Miss Ohio International and Forbes 30 Under 30 nominee, PFG has built a reputation as the country’s leading PR agency for CPG brands with a social cause at their core. Our team is committed to helping our clients increase brand awareness, saturate the market, drive web traffic, and boost sales through our unique PR framework.
At PFG, we specialize in working with direct-to-consumer (D2C) and retail brands and have partnered with over 200 businesses to help them succeed. Our founder’s passion for conscientious capitalism, which she studied at The Fund for American Studies at Georgetown University, drives us to give back to the community. We are proud to be a part of the B1G1 organization and make a positive impact with every campaign we launch.
We are proud to have been recognized as Bulldog PR Awards Gold Small Agency of the Year (2019), O’Dwyer’s Best PR Firm for CPG Brands (2020), and Bulldog PR Awards Bronze Midsize Agency of the Year (2021). Our commitment to excellence and our ability to deliver results have made us one of the fastest-growing women-led companies in the marketing communications space. We serve clients across the United States, Canada, Australia, and the United Kingdom and provide each one with seamlessly integrated PR services that help them become leaders in their respective industries.
Choose Publicity For Good for a PR partner that truly believes in the power of purpose-driven brands and is dedicated to helping them succeed.
We are more than willing to help you!
For support and general inquiries, you can reach us by scheduling a call.
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