66 Beverage

Services Offered:

Traditional & Digital PR Services
Product launch strategy
Company launch strategy
Round-ups and listicles
Blogger seeding
Awareness Day campaigns
Product launch strategy
Industry & trade media relations
Regional press to support retailers

Impact Achieved

Total Media Opportunities: 16 including Authority Magazine, FlipBoard, GuruFocus, Financial News, Investor Hangout, Prepared Foods, Bar Business, Food Engineering Magazine, and Beverage Business Insights among many others

Total Live Links: 16

Audience Reach: 1.21B

Products Sent: 30

The 66° Beverage Company is a brand that prides itself on having developed the world’s first dealcoholized, CBD-infused wine beverages. Formally under the Health Advanced Group (HADV), the company developed 66 Beverage in response to the millennial desire to find the better in everything. With the myriad of other wine products in the market, 66 Beverage stands out as the only brand that promises delicious-tasting wine that’s infused with the many health benefits of CBD, best of all, without the hangover the day after.

Being an industry trailblazer and founding a new type of beverage, 66 Beverage needed help promoting their better-than-alcohol alternative in an industry saturated with various other alcohol alternatives. Moreover, 66 Beverage seeks to be the top choice for millennials seeking healthier alternatives to alcohol and alcohol alternatives.

To achieve our objective of turning 66 Beverage into an industry leader, Publicity For Good sought to include the beverage in a myriad of food and beverage, lifestyle, health and wellness, and business publications. By focusing on these platforms, 66 Beverage can effectively position itself as the pioneer of alcohol-infused wine and introduce its product to an audience that’s potentially getting tired of alcohol-infused that are unhealthy or lack the sensations associated with alcohol. We also relentlessly sought to bring 66 Beverage’s products to its audience by capitalizing on product samples and reviews to gain the approval of its target audience.

Publicity For Good’s campaign with 66 Beverage was able to accumulate a total of 16 media opportunities, all of which are already live. These opportunities include features in Authority Magazine, FlipBoard, GuruFocus, Financial News, Investor Hangout, Prepared Foods, Bar Business, Food Engineering Magazine, and Beverage Business Insights among many others. From these features, 66 Beverage was able to achieve a total reach of over 1.21 billion media impressions. Furthermore, we were able to send out a total of 30 product samples to a variety of channels including some major media outlets such as Yahoo!, Yahoo! Lifestyle, CBS News, Elite Daily, WNYW Fox 5 Good Day NY, Salon, CNN, New York Magazine, Huff Post, Food 52 as well as several influencers engaged with the brand’s target audience.

Our relentless approach to introducing and promoting 66 Beverage’s products undoubtedly made a dent in the beverage industry. The abundance of product samples sent out will also most likely be a welcome introduction of the brand to its target market of millennials and those seeking healthy alcohol alternatives.

AS SEEN ON..

MEDIA QUOTES

“This step forward by the 66° Beverage Company represents not just an evolution in adult beverages but also embodies a movement that will send shockwaves in this industry for years to come. It’s hailed on their website that 66° Beverage is not just a drink — it’s an experience — which they now have the power to give to every desiring consumer.”

Wine Industry Advisor

“How intriguing does CBD-infused, dealcoholized wine sound? It’s created by 66° Beverage Company, and I accepted an offer to try some. The wine ($8.99) is served in 250 ml cans and is meant to be chilled slightly. It contains 25 mg. of broad-spectrum Cannabidiol (CBD) that was formulated to take effect within 10-20 min. of consumption.

Eat Drink Madison

“Besides avoiding hangovers, the removal of alcohol also means the wine has fewer calories (50) and carbs (12 g.). Fortunately, it doesn’t mean a reduction in flavor, as 66° uses its own technology for de-alcoholization instead of using the traditional boiling method, which also kills the flavors.”

Eat Drink Madison