Battle Bars

Services Offered:

Traditional & Digital PR Services
Holiday gift guides
Product Launch Campaigns and strategic product launches
Thought leadership
Broadcast Media tour for veteran story opportunities
Industry & trade media relations

Battle Bars is a sports and nutrition company managed by US veterans, Ian Sparks and Alex Witt. They created Battle Bars in response to America’s crisis in nutrition. The United States is out of shape and is beginning to rely too much on shady nutrition companies. Battle Bars is a company that’s dedicated its energy to developing a premium source of nutrition for the nation through its great-tasting and expertly formulated protein bars.

Battle Bars sought the help of Publicity For Good to aid in smashing the reputation that protein bars taste bad, and only ineffective or unhealthy protein bars taste good. Publicity For Good leveraged Battle Bar’s awesome tasting products to spread the word that Battle Bars are not only good for you but also taste good. Publicity For Good also leveraged Battle Bar’s military background to spread positive messages and awareness about war heroes. It was also fortunate that PTSD (Post-Traumatic-Stress Disorder) Day and Fathers’ Day were just around the corner to boost the brand’s relevance during critical days for the brand’s target audience.

In the span of 6 months, Publicity For Good was able to secure a total of 49 media opportunities across various media outlets that accumulated over 1.46 billion media impressions across all channels. We were able to secure top-tier placements for media outlets such as America’s Newsroom, FOX News, Buzzfeed, Houston Morning News, CW Atlanta, Small Business Trends, and OANN. We were also able to secure opportunities from FOX32 Chicago, CBS Sacramento, Whole Foods, Military.com, and Military Veteran Dad for a variety of features, product roundups, and reviews.

Publicity For Good and Battle Bars had an awesome working relationship. Their campaigns had helped spread awareness about the struggles of Post-Traumatic Stress Disorder and shared the stories of local heroes and war veterans, which hopefully established Battle Bars as a household name for quality protein bars.

Battle Bars is a sports and nutrition company created by Ian Sparks and Alex Witt to combat America’s crisis in nutrition. Through continuous innovation and unyielding development of premium, nutrient-packed protein bars that are not only good for you but taste great. In the span of 6 months, Publicity For Good was able to secure 49 media opportunities across a variety of media outlets that collected a total reach of over 1.4 billion media impressions across all channels.

MEDIA QUOTES

“Witt, the current CEO of Battle Bars, says taste and dedication to fellow veterans is why the company exists. A Navy veteran, "serial entrepreneur" and owner of Chicago's 10.40.10 Fitness gym, he came into the company first as its best customer. It was love at first taste for him. After trying every other bar there was, both in Iraq and in the gym, he knew Battle Bars were a winner.”

Military.com

A friend of Officer Patrick Zamarripa, who was killed in an ambush attack on Dallas police four years ago, told “America’s Newsroom” on Thursday that there is “too much dehumanizing of the badge.” “The defunding of the police, in my opinion, is a completely irresponsible term," the friend, Alex Witt, went on to say. He said it should not be proposed. “I think it's a political term that gets thrown out there,” he continued. “You say that and it leaves too many open conversations between the far left or far right, whatever it may be.”

Alex Witt on Fox NewsUS News & World Report CEO

The veteran-owned business donates generously to its core charity, Operation Enduring Warrior. OEW is a veteran-founded nonprofit which honors, empowers and motivates our nation’s wounded military and law enforcement veterans. OEW accomplishes those goals through physical, mental and emotional rehabilitation.

Small Business Trends