Bug Soother

Services Offered:

Media Relations
Awareness Campaigns
PR support around book launch
Digital and Traditional PR
Expert Interviews

Impact Achieved

Consumers Engaged: 1.8b

Total Mentions: 56

- 54 live media features with a variety of media outlets including Yahoo!, Authority Magazine, Metro, Bloomberg Businessweek, FOX Business Network, AARP, KFRG-FM, FOX 13, ABC Radio, Before It’s News, Digital Journal, KATU TV, Fresh Living – KUTV-TV, News Channel 8 WFLA, and Elephant Journal among several others

Total Publicity Value: $18.32M

Bug Soother is a premium, naturally-made, and potent insect repellant very popular with both adults and children for its potency and gentleness. In 2021, Bug Soother was acquired by Eco Lips and is now available in over 10,000 retail locations nationwide. Eco Lips tasked Publicity For Good to manage its PR efforts to secure features in top publications to increase the visibility of Bug Soother in time for various outdoor awareness days, all while securing a variety of media opportunities for Steve Shriver to establish thought leadership in his industry.

To increase Bug Soother’s visibility, Publicity For Good’s primary focus was to seek out opportunities in digital and print media for product samplings, roundups, and reviews, particularly in top sustainability, cosmetics, beauty, wellness, and lifestyle publications. In order to establish Steve Shriver as an industry and thought leader, Publicity For good sought out interviews and media opportunities where he can showcase his knowledge and the story behind his enterprise.

Publicity For Good and its campaign for Bug Soother for the span of a year gave Bug Soother a total of 23 media opportunities across a variety of digital media platforms. Among these opportunities included product roundups, reviews, and features with top-tier publication firms such as People, E! Online, Yahoo! Life, and Before It’s News. Publicity For Good was also able to secure opportunities with niche digital publications and blogs such as Eco Watch, the Dodo, Little Village, the Elephant Journal, and Katie Couric. Bug Soother’s campaign was able to generate a reach of over 8.7 billion, effectively penetrating its target audience.

Publicity For Good’s efforts for Bug Soother and Eco Lips effectively raised awareness in time for relevant awareness campaigns for outdoor activities and summer celebrations. The product roundups and features undoubtedly elevated Bug Soother’s status as a leading insect repellant in its industry. Furthermore, our features in blogs and podcasts also aided in our campaign to establish Steve Shriver as an industry thought leader.

Bug Soother is a premium, naturally-made and potent insect repellant popular with both adults and children for its strength and gentleness. A subsidiary of Eco Lips, Bug Soother is available in over 10,000 retail locations nationwide. In the span of a year, Publicity For good was able to secure a total of 23 media opportunities across various digital media platforms. These opportunities were able to generate a reach of over 8.7 billion media impressions, effectively penetrating its target audience.

MEDIA QUOTES

“There's also Bug Soother Natural Repellent Spray, a highly-rated solution for both combatting bug bites and offering relief in one. "It has a minty fresh smell and it isn't greasy. Plus a little bit goes a long way," one reviewer said of the popular product that's racked up thousands of glowing reviews on Amazon.”

People

“Schwartz said, ‘Another thing that you might not think of is bug spray. I like this brand in particular, Bug Soother. At an outdoor wedding, there's gonna be bugs killing your vibes. This stuff is awesome.’”

E! Online

“On the hunt for a DEET-free, essential oil-based option? Try this gentle yet effective bug spray. It has a subtle lemon and vanilla scent and is powered by lemongrass oil.”

Yahoo! Life