D’Artagnan is a very popular food purveyor that specializes in chef-quality and ethically-raised poultry, meats, and game. Founded by chef Ariane Daguin, D’Artagnan has become synonymous with sustainable livestock practice with its extensive selection of free-range, antibiotic-, and hormone-free meats produced in small farms. D’Artagnan wanted to solidify its already formidable branding and positioning. It sought the help of Publicity For Good to secure itself as a household name for quality meat products. D’Artagnan’s passion for sustainable business and iconic reputation firmly made us believe that we were the right firm for them.
To achieve D’Artagnan’s objective of becoming a household name to boost its eCommerce, commercial and retail sales, Publicity For Good leveraged on D’Artagnan’s rich history and story as a pioneer in sustainable farm to table meats. Publicity For Good’s messaging for D’Artagnan focused on its products’ quality, consistency, and reliability; hinging on the expert knowledge the brand has to deliver restaurant flavors at home. We sought to include D’Artagnan in holiday gift guides, featured recipes, food product reviews and roundups, restaurant and deli programs, and relevant awareness days and events with major food and restaurant publications, influencers, and media personalities. This way, Publicity For Good can penetrate both the brand’s retail and wholesale markets.
In our 14-month-long partnership, Publicity For Good was able to secure 192 media opportunities with several media outlets for D’Artagnan. We were able to secure top-tier media coverage from outlets such as The New York Times, Forbes, Martha Stewart Living, Parade, Business Insider, and Medium. We also booked coverage for product features, recipes, and gift guides with various blogs and digital media. Additionally, we were also able to give the brand the opportunity to host Zoom cooking demos over several months on major TV networks such as ABC, CBS, NBC, and FOX.
D’Artagnan’s campaign with Publicity For Good accumulated a total reach of over 44 billion in its target audience. Its exposure to various small, media and large publications will aid in solidifying its reputation as a premium supplier of sustainably grown, high-quality meats for home and for restaurants alike. The brand’s inclusions in several product reviews, features, and recipes will undoubtedly associate D’Artagnan with good, restaurant-quality food at home — increasing sales, especially during the holiday seasons including Thanksgiving, Christmas, New Year’s Day, and Valentine’s Day.