FijiKava

Services Offered:

Media Relations
Product Reviews and Round-Ups
Press Support
Seasonal Gift Guides
Awareness Campaigns
Traditional & Digital PR Services
Podcast Guestings
Competitor Analysis and Measuring Share of Voice versus Competitors

As the world’s most trusted supplier of Noble Kava, FijiKava® is a medicinal company based in Australia that provides an efficacious, natural solution to calm and soothe nerves, support muscle relaxation, increase mind relaxation and induce sleep. FijiKava® is the first and only foreign company with approval from the Fijian Government to operate in the kava industry and the world’s first listed kava company (ASX:FIJ).

For those who are unaware, Noble Kava is a medicinal plant used by Fijians to promote better sleep and relaxation for the past 3,000 years. They are believed to be Fijians’ secret as to why they were voted as the happiest, most relaxed nation in the world. FijiKava® focuses on bringing this secret elixir of joyful calm and relaxed culture to the world.

When FijiKava® approached Publicity For Good, their main goal was to create awareness about their products and establish themselves as a credible company with truly efficacious, scientifically proven products. They were just entering the U.S. market then, and really needed help with PR. Needless to say, we were more than happy to lend a hand.

We helped FijiKava® to launch a series of press campaigns targeting national and local outlets that their market turns to for product recommendations, including news programs, natural lifestyle websites, and trade publications. We also worked on getting the brand featured on listicles and podcasts, and generating reviews by influencers.

In our <INSERT DURATION> of working together, we were able to secure a total of over 95 media releases for FijiKava®. Our biggest hits include Arizona Republic Online, Daily Herald, Pittsburgh Post-Gazette Online, and The Buffalo News, among many others. Podcasts and reputable bloggers also featured the brand, and influencers posted about their positive experience when they tried it.

Our campaign for FijiKava® has accumulated an estimated reach of over 146 million. Playing an essential role in boosting the brand’s sales, the exposure we got for FijiKava® helped position it as an authority in the natural soothing and calming supplements space. It also highlighted the best things about the brand and its products, which further helped convince people to try it, and ultimately, generate sales..

MEDIA QUOTES

Supported by 13 years of research into 200 species of kava across the South Pacific, Fiji Kava offers a medicinal range of kava products that have been formulated using only Noble kava from Fiji. The formula is cultivated from a humble root, where the calming and soothing properties of the kava are 100% water extracted, straight from the farm to the shelf. With stress and anxiety quickly taking over adults' lives, Fiji Kava aims to promote sleep, relax the body, and calm and soothe the nerves through their natural formulas. Fiji Kava cultivates and farms their own Noble kava on their very own Nucleus Farm which uses no artificial chemicals or contaminants. As well as being TGA- and FDA-compliant and listed as a complementary medicine in Australia, kava is also sold as a dietary supplement in most other international markets including the USA.

AZ Central

Fiji Kava founder and Managing Director Zane Yoshida said, “There is a major resurgence of global demand for kava as anxiety disorders and depression continue to grow in our society. Our Noble kava is selected from the 200 species of kava in total across the South Pacific because of desirable levels of kavalactones and desirable chemotype profiles it possesses to target areas such as stress and anxiety relief.”

Star Tribune