Fizzique sought the counsel of Publicity For Good for their public relations to gain awareness and spread education about the relevance and presence of alternative protein products, such as protein-infused water in the sports and nutrition industry. Fizzique wanted to establish itself as a top option in protein products by encouraging its consumers to stray away from protein powders and opt instead for their formulation which guarantees more natural energy and healthier hydration as compared to powdered protein products prevalent in the market.

Publicity For Good strategically positioned Fizzique as an industry leader by seeking out media opportunities in relevant men’s health and fitness publications in the local, regional, national and global space. Fizzique’s patented selection of products allowed us to gain traction with these publications. Its founder, David A. Jenkins’ background as an olympian, chemical engineer and whey protein pioneer also cemented Fizzique’s claim to quality and reliability — aiding in raising the brand’s reputation in the protein supplement industry.

Publicity For Good worked with Fizzique for a span of 9 months. In that period, we were able to generate a total media reach of 105,650,217 impressions. This was spread out across 32 live features in print, radio, TV and digital media in the form of product features, listicles and product roundups. Some of our biggest hits with Fizzique include Men’s Journal, Entrepreneur, and multiple features on Pinterest. In addition, we also secured opportunities with BevNet, Generation Iron,  Nutritional Outlook, Beverage Industry, BELLA Magazine, Chicago Business, Natural Products Insider, Today’s Dietitian, InTouch Rugby, FoodBev, Vitamin Retailer Magazine, FoodNavigator-USA, Phat Phoodies, Pittsburgh Better Times, SHAPE Magazine, Food Dive, Beverage Daily, Now This is News, Socality Kids, Fupping, Taramet Blog, Nutritious Life, Texas Lifestyle Magazine, Humble Mamma Hustle, Eat Cleaner, Meryaibrahim Blog, Fitness Trainer Magazine, Winsight Magazine, The Fit Fork, Body ReBooted, Milk Specialties, FoodBev. We were also able to send out a total of 43 product samples to a variety of media outlets and personalities as well for features and reviews.

Our entire campaign with Fizzique allowed the brand to gain recognition as a leader in the protein-infused water market alongside industry giants such as Optimum Nutrition, ProBalance and IsoPure.