CHALLENGE

SOLUTION

RESULTS

  • Publicity For Good to generate brand awareness for Flying Embers Hand Crafted Hard Kombucha and bringing “better for you alcohol”
  • To raise awareness in distribution expansion, new flavor launches, and High-Alcohol Hard
  • Drive news about the
    kombucha industry
  • Flying Embers leader in the hard kombucha industry
  • Publicity For Good wrote news releases to announce national distribution and developed hyper-local media relationships across the U.S to drive new consumer awareness of Flying Embers in their home
  • Secured a local TV segment to tour Flying Ember’s brewery and interview founder Bill Moses to drive local press and awareness.
  • Media Awareness campaigns include: National Booch Day -January 15, Wildfire Awareness Week – May 6th – lath, Memorial Day Cocktail Recipes, June National Men’s Health Month, Father’s Day Gift Guides, Tap into Mindful Drinking for labor Day Weekend
  • Secure press around Flying Embers giving back to support Local First Responders
  • We managed consumer press, trade press, regional press to support retailer, event support as well as influencer outreach.
  • Generated 88+ media stories reaching over 699 million consumers
  • Total mentions: 577
  • Top national media outlets include Marie Claire, Brit+Co, Brewbound, NY Times, Forbes, Fortune, Whole Foods, Food Network, Mind Body Green, Bloomberg, Spectrum News 1 aired 13 times, CBS News, Liquor, and more.
  • Publicity Value: $926,000
  • Sponsoring/Hosting Rolling Stone’s happy hour for over 6o+ editors
  • Flying Embers: 84% of the hard kombucha space
Publicity For Good is on a Mission