NOW Foods

NOW Foods is an award-winning, family-owned brand known for producing and selling a variety of natural products and supplements. It’s also a founding supported of Vitamin Angels, a prominent brand of vitamins and supplements for mothers and children. From the start, NOW Foods was created to empower its consumer to lead healthier and better lives. As a brand, they’re relentless in their pursuit to provide only the best products with the highest quality and certification.

NOW Foods reached out to Publicity For Good to expand its brand’s visibility by featuring not just their products, but also their wellness experts and brand ambassadors. By focusing on their expertise in health and nutrition, NOW Foods can position itself as an opinion leader in their space, providing products that experts can rely on.

Publicity For Good hinged on NOW Foods’ reputation as a brand that creates high-quality, naturally-made products with a penchant for giving back to the community and environment. Above that, Publicity For Good also sought to book media features for NOW Foods brand ambassador and surfer, Bethany Hamilton and NOW Foods Wellness Expert, Kelly LeVeque, to bolster the brand’s reputation as a reliable nutrition brand. With these in mind, our ideal coverage included media interviews featuring these key brand figures as well as features in listcles and gift guides.

Publicity For Good was able to secure a total of 11 media opportunities, 10 of which are already live. These opportunities have accumulated a total reach of 8.67 billion media impressions. Our booked opportunities include Food Network, Skin Care Consumers, Hot Beauty Health, popculture, PA Live, Well and Good, Mommy Gone Healthy, Whole Foods Magazine, Yahoo! Life and WFLA.

Services Offered:

  • Traditional & Digital PR Services 
  • Seasonal gift guides
  • Round-ups  and listicles
  • Blogger seeding 
  • Awareness Day campaigns 
  • Product launch strategy 
  • Industry & trade media relations 
  • Regional press to support retailers

 

Impact Achieved

  • Total Media Opportunities: 11 including Food Network, Skin Care Consumers, Hot Beauty Health, popculture, PA Live, Well and Good, Mommy Gone Healthy, Whole Foods Magazine, Yahoo! Life and WFLA.
  • Total Live Links: 10
  • Audience Reach: 8.67B
  • Products Sent: 40

 

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