NOW Foods

Services Offered:

Traditional & Digital PR Services
Seasonal gift guides
Round-ups and listicles
Blogger seeding
Awareness Day campaigns
Product launch strategy
Industry & trade media relations
Regional press to support retailers

Impact Achieved

Total Media Opportunities: 11 including Food Network, Skin Care Consumers, Hot Beauty Health, popculture, PA Live, Well and Good, Mommy Gone Healthy, Whole Foods Magazine, Yahoo! Life and WFLA.

Total Live Links: 10

Audience Reach: 8.67B

Products Sent: 40

NOW Foods is an award-winning, family-owned brand known for producing and selling a variety of natural products and supplements. It’s also a founding supported of Vitamin Angels, a prominent brand of vitamins and supplements for mothers and children. From the start, NOW Foods was created to empower its consumer to lead healthier and better lives. As a brand, they’re relentless in their pursuit to provide only the best products with the highest quality and certification.

NOW Foods reached out to Publicity For Good to expand its brand’s visibility by featuring not just their products, but also their wellness experts and brand ambassadors. By focusing on their expertise in health and nutrition, NOW Foods can position itself as an opinion leader in their space, providing products that experts can rely on.

Publicity For Good hinged on NOW Foods’ reputation as a brand that creates high-quality, naturally-made products with a penchant for giving back to the community and environment. Above that, Publicity For Good also sought to book media features for NOW Foods brand ambassador and surfer, Bethany Hamilton and NOW Foods Wellness Expert, Kelly LeVeque, to bolster the brand’s reputation as a reliable nutrition brand. With these in mind, our ideal coverage included media interviews featuring these key brand figures as well as features in listcles and gift guides.

Publicity For Good was able to secure a total of 11 media opportunities, 10 of which are already live. These opportunities have accumulated a total reach of 8.67 billion media impressions. Our booked opportunities include Food Network, Skin Care Consumers, Hot Beauty Health, popculture, PA Live, Well and Good, Mommy Gone Healthy, Whole Foods Magazine, Yahoo! Life and WFLA.

MEDIA QUOTES

“Quickly becoming the new "it" plant protein, pumpkin seed derived products add nutty flavor and 5 grams of protein per tablespoon. It is a great addition to shakes and protein balls plus it adds important minerals like magnesium, iron and zinc.”

Food Network on NOW Foods Pumpkin Seed Protein

"Zinc is an essential mineral that supports healthy skin by promoting wound healing, fighting inflammation, and protecting our skin against UV radiation," explains Samuels. "Studies have found that zinc may be particularly beneficial for healing acne and other skin conditions like eczema."

Yahoo! Life on NOW Foods Zinc Gluconate

NOW Foods has released a statement applauding the requirements. “The requirement to submit a Certificate of Analysis that verifies those claims, and meets the FDA’s cGMP requirement, is a great step in cleaning up the market,” said Dan Richard, Vice President of Global Sales and Marketing. “It is in the best interest of Amazon and the consumer for Amazon to make it harder for supplement sellers to distribute inferior material.”

Whole Foods Magazine