The Veterans Law Group or VLG is a law firm that has successfully represented disabled veterans and their dependents for over sixteen years. Mark Lippman, a well-established and trusted practitioner helms the firm as its head attorney. VLG through the years has represented thousands of claimants with physical and psychological disabilities. With an experienced staff, Mark Lippman diligently seeks the maximum benefits for his clients. To date, the VLG is one of the most respected advocates in the realm of veterans disability law.
Publicity For Good was faced with the challenge of growing VLG’s social media following as well as create greater impact in honoring wounded warriors and veterans. In line with this, VLG wanted to increase awareness on veterans disability claims in order to attract leads and potential clients. This all was hoped to achieve ith the use of informative articles, videos and other media that can unearth relevant issues on veterans and disabilities and other challenges they may face.
To meet this challenge, Publicity For Good focused on obtaining media opportunities that can discuss the various relevant issues that surround veterans and disabilities. As such, we sought out opportunities with a variety of media outlets involved with law and legal issues, veterans, business, military, medicine and mental health. We had to be relentless in sharing company media features that were booked and post infographics that can help build awareness on social media platforms. To increase engagement, it was also critical to respond to comments, inquiries and messages on their social platforms. In order to maximize reach, it was also important for us to focus our efforts on key awareness days that give honor to veterans and anyone in the service.
In our campaign with the Veterans Law Group, we’ve been able to accumulate a total of 47 media opportunities, 41 of which are already live. These opportunities include features in The Western Journal, Military Times, G.I. Jobs, Law360.com, American Military News, Benzinga, thrive Global, CW Atlanta, the Bill Martinez Show, Audacy/KFrog, Thrive Global and WSLS10 among many others. Veterans Law Group was also able to book TV segments with PA LIVE, Fox 40 Sacramento, WPXI/PCNC NightTalk, WSLS 10 and KDVR. In total, these media opportunities have reached a total estimated publicity value of more than $972,000.
As a result of our campaigning, the Veterans Law Group was able to gain over 400 new followers on Instagram and enjoyed a 400% increase in Facebook reach and impressions. Furthermore, social engagement more than doubled over the course of just a month. Over hundreds of potential clients have out through their social media channels to consult about their situations. Because of our PR efforts, Veterans Law Group was able to launch its very own radio show, The Veterans Voice, based in LA, hosted by one of its attorneys, Amanda Mineer.
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