Victory Coffee

Services Offered:

  • Traditional & Digital PR Services 
  • Seasonal gift guides
  • Round-ups  and listicles
  • Blogger seeding 
  • Awareness Day campaigns 
  • Product launch strategy 
  • Industry & trade media relations 
  • Regional press to support retailers

Impact Achieved

  • Total Media Opportunities: 12 including WFLA-TV, Before It’s News, Trendhunter, Brit+Co, KSNV, Better Connecticut WFSB-TV, Western Mass news, Fox 17 Morning Mix, Hometown Living WSBT 22, Express Press Release
  • Total Live Links: 11
  • Audience Reach: 46.3M
  • Publicity Value: $691,000

In 2017, Former Navy SEAL Cade Cortley pitched his brand of subscription-based coffee, “Victory Coffees” to the sharks on the hit reality TV show ABC’s “Shark Tank” Cade was not offered a deal with the sharks, in the four years since his appearance he has grown his business into a million dollar company. Along the way, he has appeared on Fox & Friends, multiple regional TV outlets and more.

Cade and Victory Coffees chose to work with Publicity For Good in May of 2021 in order to secure media appearances with conservative media outlets Fox News & Newsmax and increase his digital footprint in the coffee and veteran-owned business space. Our work with Cade ended in September of 2021 with him appearing on Fox News, NewsMax and One America News Network and placements on The Daily Caller and Fox NewsNow.

The data below shows the measurable data points of our work within the four months that we represented him as a client.

We placed Cade & Victory Coffees in as many conservative media outlets as possible to discuss why he pursued entrepreneurship, his departure from Hollywood and his service to our country through intentional pitching and working with contacts we obtained through work from a former vet-owned company client.

We were able to secure 12 media opportunities with True Scoops, 11 of which are already live. Our live media opportunities were able to accumulate a total reach of 46.36 million media impressions across several media outlets. We were able to book features with FOX News, Daily Caller, Business & Politics, One America News Network, Before It’s News, NewsNOW From FOX, The Marc Bernier Show, Newsmax TV, Fox and Friends and Disrupt.. In total, our campaign’s estimated publicity value is $691,000.

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