Sarge’s Sauce Names Publicity For Good as Agency of Record for PR Campaigns and Growth Efforts


<Morganton, NC> (02/14/23) — African-American founded, and veteran-family-owned food brand, Sarge’s Sauce has officially named Publicity For Good as its Agency of Record, responsible for its PR campaigns and efforts to grow and increase awareness of its all-purpose sauce that marries most perfectly with shrimp and grits.

Julius West spent much of his childhood playing around in the kitchen with his mother who taught him how to thoughtfully and intentionally prepare traditional and homestyle food that shows others care and respect.

Sarge’s Sauce a favorite sauce for all.

Julius began his days in the food industry by opening and managing a food truck where he became known as a place to pick up some amazing shrimp and grits. Fast forward some years after, he decided to bottle his fan-favorite sauce and make it easy for everyone to enjoy the time-honoured and beloved dish at home.

Taking the helm of all of Sarge’s Sauce’s publicity efforts is Publicity For Good’s founder, Heather Holmes. Heather, who is an award-winning and highly respected publicist has helped over 200 purpose-driven, socially responsible brands grow to astronomical heights. She is the perfect individual who can take Sarge’s Sauce to the next level, giving Julius the opportunity to allow his signature sauce to grace the homes and celebrations of more people across the country.

To find out more about Heather, PFG and their work, you may visit their website at

About Publicity For Good

Publicity For Good (PFG) is a millennial-run communications firm that provides high-level, disruptive publicity and social media services for its wide array of purpose-driven clients in the health and fitness, beauty, food and beverage, retail, coaching, and direct-to-consumer industries. Founded in 2016 by Heather DeSantis, former Miss Ohio International, PRNEWS Top Women in PR 2021 Entrepreneurs Awardee, recipient of Honorable Mentions, CEO of the Year by PRNews Platinum PR Awards, and Forbes 30 Under 30 nominee, PFG has built a reputation as the country’s number one PR agency for CPG brands that have social good causes built into their DNA.

Awarded by Bulldog PR Awards with Bronze Midsize Agency of the Year (2021), PR Leader of the Year Award by Ragan’s PR Daily Awards (2021), and Gold Small Agency of the Year (2019), PFG is one of the fastest growing women-led companies in the marketing communications space. It services clients from all over the United States and Canada–providing each one with seamlessly integrated social media and PR services that increase visibility, market penetration, and help them grow into leaders in their space.

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About Me

Heather DeSantis is the CEO and Founder of Publicity For Good (PFG), Forbes 30 Under 30 nominee, PRNEWS Top Women in PR 2021 Entrepreneurs Award, Platinum PR Awards CEO Finalist 2021 and Ragan’s PR Daily Award – PR Leader of the Year for 2021 and has been working with CPG clients for nearly a decade.

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