Unlock the Power of PR: Growing Your CPG Brand with Publicity For Good


Public relations (PR) is an essential part of any successful business, yet it can be challenging to navigate the intricacies of this field. That’s where Publicity For Good comes in. As a full-service PR agency, Publicity For Good helps its clients develop effective PR strategies that increase their visibility, credibility, and ultimately, their bottom line. In this blog post, we will explore the state of the market, the urgency of PR, and the elements of a successful brand. We will also delve into how Publicity For Good is making a difference in the industry and highlight the experience of their founder, Heather DeSantis, as well as the role of PR in growing a consumer packaged goods (CPG) brand. So let’s dive in!

PR, Publicity For Good and Your Brand

State of the Market

The public relations industry has seen significant growth over the past few years, thanks to the rise of social media and the increasing importance of reputation management. In today’s hyper-connected world, the reputation of a company can make or break its success. This is why public relations has become an essential part of any business strategy.

Urgency of PR

In a world where information travels at lightning speed, businesses need to have a proactive approach to their public relations. Waiting until a crisis hits can be detrimental to a company’s reputation. Having a strong public relations strategy in place can help mitigate potential issues and position a company for success.

Publicity For Good: The Difference

At Publicity For Good, we understand the importance of proactive public relations. We specialize in helping purpose-driven brands and companies grow their reputation and increase their impact. Our team of experienced PR professionals is dedicated to helping clients achieve their goals through customized and strategic PR campaigns.

Publicity For Good: The Experience

Our approach to public relations is grounded in building strong relationships with journalists, influencers, and other key stakeholders. We take the time to understand our clients’ goals and develop customized PR strategies that align with their vision. Our team is passionate about storytelling and creating compelling narratives that resonate with target audiences.

Who is Heather DeSantis

Heather DeSantis is the founder of Publicity For Good. She is an experienced public relations professional who has worked with some of the biggest brands in the industry. Heather is passionate about helping purpose-driven companies grow their impact and increase their influence through strategic public relations.

How PR grows a CPG brand

For CPG (consumer packaged goods) brands, public relations can play a crucial role in building brand awareness and driving sales. PR can help CPG brands connect with consumers, build trust, and position themselves as leaders in their industry. Through media placements, influencer partnerships, and other PR tactics, CPG brands can grow their audience and increase their market share.

Elements of a Successful Brand

Successful brands share several key elements, including a clear mission and purpose, a strong brand identity, and a commitment to delivering value to their customers. Public relations can help amplify these elements and connect brands with their target audiences. By building strong relationships with media outlets and influencers, brands can increase their visibility and build a loyal following.

PR and CPG

CPG brands that invest in public relations can see significant returns on their investment. By building brand awareness, driving sales, and increasing market share, PR can help CPG brands achieve their business goals. At Publicity For Good, we specialize in helping purpose-driven CPG brands grow their influence and impact through strategic public relations.

In conclusion, public relations is an essential part of any business strategy. At Publicity For Good, we are committed to helping purpose-driven brands and companies achieve their goals through customized and strategic PR campaigns. Contact us today to learn more about how we can help your brand grow.

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About Me

Heather DeSantis is the CEO and Founder of Publicity For Good (PFG), Forbes 30 Under 30 nominee, PRNEWS Top Women in PR 2021 Entrepreneurs Award, Platinum PR Awards CEO Finalist 2021 and Ragan’s PR Daily Award – PR Leader of the Year for 2021 and has been working with CPG clients for nearly a decade.

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