A Haven For Successful Partnerships


Natural Products Expo West is one of the biggest trade shows in the natural products industry, attracting thousands of exhibitors and attendees each year. The event provides a unique opportunity for businesses to showcase their products, connect with potential customers, and network with other industry players.

Over the years, many successful partnerships have been formed at Expo West, leading to innovative products and services that have changed the landscape of the natural products industry. These partnerships resulted in financial growth for the business and led to more innovations in the natural products industry. 

In this blog post, we will take a look at some of the most notable partnerships that have emerged from Expo West. Here are just some examples of partnerships that resulted in revenue and growth for all parties involved.

Four Successful Partnerships That Began in Expo West

Beyond Meat and Whole Foods Market

Beyond Meat is a plant-based meat substitute company that has revolutionized the way we think about meat consumption. The company first debuted its products at Expo West in 2012, where it caught the attention of Whole Foods Market, a leading natural and organic grocery chain. Whole Foods Market became an early investor in Beyond Meat, providing the company with the resources it needed to grow and expand its product line. Beyond Meat’s partnership with Whole Foods Market allowed the company to gain recognition as one of the most successful plant-based meat substitute brands in the world. In 2019, Beyond Meat went public, and its share price soared, with the company’s market value reaching $3.8 billion.

Siete Family Foods and Whole Foods Market

Siete Family Foods is a Mexican-American food company that produces gluten-free and grain-free tortillas, chips, and other products. The company made its debut at Expo West in 2016, where it caught the attention of Whole Foods Market. Whole Foods Market became one of Siete’s earliest retail partners, providing the company with a platform to reach a wider audience. As a result, the company’s revenue grew by over 800% between 2016 and 2019, with its products being sold in major grocery stores across the country. In 2020, Siete Family Foods raised $90 million in funding, which allowed the company to expand its product line and reach even more customers.

Thrive Market and Seventh Generation

Thrive Market is an online grocery store that specializes in natural and organic products. The company first exhibited at Expo West in 2015, where it connected with Seventh Generation, a leading manufacturer of environmentally friendly household and personal care products. Thrive Market and Seventh Generation formed a partnership, with Seventh Generation’s products being sold on Thrive Market’s website, helping Seventh Generation to increase its sales and revenue. Since 2020, Thrive Market has doubled its revenue from the previous year, with a membership base that’s exceeded 1 million members.

Kite Hill and Whole Foods Market

Kite Hill is a plant-based cheese and yogurt company that was founded in 2010. The company first showcased its products at Expo West in 2014, where it caught the attention of Whole Foods Market and formed a partnership with the major retailer, allowing them to reach a wider audience. As a result, Kite Hill is one of the most beloved plant-based dairy companies in the natural products industry, with their products sold in major grocers across the country. In 2019, Kite Hill has raised over $40 million in funding, allowing it to further expand its operations

More Than Just Natural Products

The partnerships formed at Natural Products Expo West not only led to innovative products and services but also proved to be financially beneficial for the businesses involved. Natural Products Expo West is a proven breeding ground for fruitful collaborations as proven by these brands. These collaborations allowed the companies to gain exposure, increase sales, and grow their operations, leading to greater success in the natural products industry, leading to more innovations with their products and services.

Publicity For Good has been a constant participant in Expo West for several years. As such, it’s been a privilege to meet so many amazing brands, and it’s more than a privilege to help forge partnerships between so many purpose-driven brands with potential partners and media members.

Read Also

The Biggest Natural Products Trends in Expo West

About Me

Heather DeSantis is the CEO and Founder of Publicity For Good (PFG), Forbes 30 Under 30 nominee, PRNEWS Top Women in PR 2021 Entrepreneurs Award, Platinum PR Awards CEO Finalist 2021 and Ragan’s PR Daily Award – PR Leader of the Year for 2021 and has been working with CPG clients for nearly a decade.

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