Public Relations or PR is an integral part of any food and beverage brand’s marketing strategy. PR enables your brand to tell a story and it allows your brand to communicate with a wider audience. This can’t be emphasized enough for food and beverage brands.
For any brand, an effective PR strategy holds a myriad of benefits. Below are just some key things that effective PR can do for your food brand:
PR Builds your image
Effective PR elevates your brand’s image and grants you visibility. Your marketing efforts should include a PR plan that allows your brand to stay relevant and differentiates you from the rest of the herd. Product and industry leaders lead first with a recognizable brand, not a stale image.
PR Tells your narrative
Each brand has a unique story to tell. PR lets your brand stand out by allowing you to tell and sell your narrative. Stories and narratives make your brand more relatable and relevant to a wider audience. Plus, media professionals and journalists always love a juicy new story to tell.
PR Preserves your reputation
Your credibility and image can get you far in your brand’s growth. An effective PR and marketing plan preserves that image and keeps you relevant in the media. Effective PR management can also aid in your efforts to mitigate bad publicity and lets you bounce back from crises.
It’s undeniable that PR is an effective tool to boost your brand’s marketing efforts. PR drives your brand’s image and influences consumers to view your brand as the best. If you haven’t seen any returns from your PR efforts, maybe it’s time to rethink your strategy.
Below are 5 PR basics that can help you elevate your brand’s PR and marketing strategy, straight from the minds of PR professionals:
Make friends with the media
Keeping tabs on relevant figures in food and beverage journalism and media is an effective way to elevate your brand to virality. Aside from the possibility of gaining exclusive media coverage, Having a good relationship with relevant personalities allows you to be in the loop with relevant industry trends and topics that the media is looking for
Repurpose your media wins and content
A single event or piece of viral content can rarely affect your brand in a major way. Brand wins are their most potent when you’re able to effectively disseminate them through all your relevant channels. Your wins aren’t single-use assets. Repurpose these stories as blogs, infographics, videos, and other valuable content for the media and your target audience.
Provide useful content, not ads
It may seem counterintuitive, but ads aren’t the most effective way to drive home sales. In this day and age, consumers appreciate the value of easy wins and commodities. Instead of blasting your customers with your product, add value to your brand experience by giving your clientele learning resources and relevant information about topics that matter to them.
Your digital marketing plan should involve the generation of useful content that can draw both clients and media prospects to your brand. Relevant stories, resources, and industry and product insights are always in demand for both the media and the everyday consumer.
Understand influencer marketing
It’s difficult to deny that many a brand has fallen under the mercy of a major reviewer or influencer — this is especially true for food brands. Your brand’s notoriety can skyrocket with the help of a reliable influencer that’s within your industry whom consumers can identify.
Collect a list of relevant influencers in your sphere and reach out to these figures for reviews and creative, niche content. All it takes is a phone call and probably a sample here or two to get you on the front page of any of your targeted publications and channels.
Create lasting relationships with PR agencies and professionals
It’s hard to deny that PR is a daunting hill to climb — especially for small to medium enterprises. Larger corporations have dedicated teams that deal with this matter. The help of a reliable Public Relations firm can be what your brand needs to grow while allowing your brand to focus on other things that matter for your brand’s expansion.
Having a dedicated PR firm that understands your brand, and one that communicates with you well is an indispensable commodity and an extremely valuable tool to elevate your brand’s marketing and PR campaign. It’s only a matter of selecting a firm that resonates with your brand.
Publicity For Good specializes in the growth of purpose-driven brands to grant them the ability to widen their social impact. If you want to tell your brand’s story or use your brand to make a difference in society, then give us a call, or let’s schedule a meeting, and let’s get your brand the visibility it longs for!
Read Also
Publicity For Good’s List of 10 Common PR Myths and Misconceptions
