Publicity For Good’s 8 Signs To Tell If You’re Ready to Hire a PR Firm


Not all products and brands have the privilege of gaining access to opportunities to get their names out to their target audience. This is precisely the reason why PR firms exist in the first place.

PR Firms have the tools and expertise that can elevate brands and allow them to grow and gain traction in their target markets. They also work hand-in-hand to help you secure media opportunities to gain credibility and visibility.

If you find yourself contemplating whether or not to employ a PR firm, there are many factors to consider. Here, we lay out 8 signs that can determine if it might be time for you to seek out the expertise of PR professionals.

You have the budget to invest in an agency

Budget is, of course, the most obvious barrier to entry. If you believe PR ranks high in your priorities, and if you have the budget then, by all means, seek out the help of a PR firm to boost your brand’s presence and visibility.

You spread yourself out too thinly

Picture this, a business owner jumping from one business function to another simply to keep their enterprise afloat. Although this can pay dividends while their company is premature, it’s hardly sustainable.

How can you focus on growing your brand if you’re too busy sending out press releases and managing content? If you find yourself spread out too thinly across your work, then maybe it’s time to scout for a reliable PR agency where you can offload these tasks so you can focus on other facets of your business.

You have already established a target market

If you’re out there wanting to send a message, then it should be obvious that you know who you’re talking to, right? If you desire the help of PR professionals, then you should already know your niche. Otherwise, you’ll more likely be talking to a brick wall.

Before employing the help of a PR firm, it’s highly recommended that you’ve already identified your target audience. This assures you that you can have a more efficient working relationship with your PR firm to deliver effective results.

You lack marketing and media expertise

Unfortunately, not everyone can possess the charm and charisma of a marketer and promoter. Although many businesses have some PR experience, only a few can beat professionals that dedicate their time and energy to advocating brands and products.

You can take advantage of the many years of experience that PR professionals possess to take your marketing and communications strategies to the next level. PR professionals can give you their expert advice and take you by hand to craft effective and actionable strategies for you.

You want to develop a holistic marketing and communications strategy

If you believe that your campaigns may be falling short, it’s not your fault. Not everyone can fully grasp the myriad of elements related to PR, media, and communications. If you want to develop a multi-faceted marketing and communications plan, a PR firm will undoubtedly help.

A PR agency will have access to a wide network of media experts and professionals, influencers, and an expert grasp of various media channels to elevate your brand’s presence and authority.

Brand authority and credibility matter to you

If you’d like your brand to have a voice, you must gain authority and credibility as a brand to your target audience. However, this will take time and energy to develop and grow. You’ll also be actively seeking opportunities to get your brand out there.

If you lack the time, network, and ability to invest in such pursuits, then maybe it’s time you seek out the assistance of a PR firm. PR professionals have an inexhaustible well of resources, contacts, and connections that can solidify your credibility and authority in your respective industry.

You can patiently wait for the results

PR firms and professionals are investing their energy to create a movement and following around your brand. As such, depending on your brand, message, and audience, it might take some time before you achieve the growth you’d like.

PR firms seek out and schedule opportunities to get your brand on the map. Thus, hiring a PR agency isn’t a get-rich-quick scheme to gain a million clients overnight. If you have the time to spare to watch your brand grow from obscurity to authority, then you might be ready to seek out the help of a PR agency.

You have a story worth telling

Everyone has a story to tell. What matters, however, is what sets them apart from the rest. If you’ve already established yourself as a unique entity in your industry with a clear-cut message and advocacy, then you’re halfway there. It’s only a matter of communicating your story.

If you lack the charisma of a storyteller, then a PR agency can lend you their ability so you can have a voice. PR agencies are experts at weaving compelling narratives so you can deliver your message effectively to your target audience.

Final Thoughts

PR Firms are unquestionably beneficial to any brand or product. A PR firm will be playing the advocate for you so you can gain the visibility, credibility, and authority you need to flourish as an industry leader. But it’s also important for you to determine if it’s the right time for your product to seek out the help of a PR firm.

Publicity for Good has helped several purpose-driven brands to become leaders in their respective industries. It is our unwavering belief in our clients that has helped us grow them into the successes that they are today.

If you find that it’s the right time for you to employ a PR firm to deliver your message and fulfill your purpose, then allow us to help you make a difference, and together, we can find success in achieving your goals.

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About Me

Heather DeSantis is the CEO and Founder of Publicity For Good (PFG), Forbes 30 Under 30 nominee, PRNEWS Top Women in PR 2021 Entrepreneurs Award, Platinum PR Awards CEO Finalist 2021 and Ragan’s PR Daily Award – PR Leader of the Year for 2021 and has been working with CPG clients for nearly a decade.

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