Why Supporting Purpose-Driven Small Businesses is Crucial: Insights from Publicity For Good


Small businesses are the backbone of our economy, providing unique products and services that keep our communities thriving. However, in recent years, small businesses have faced significant challenges due to the rise of large corporations and the COVID-19 pandemic. As a purpose-driven PR firm, Publicity For Good understands the importance of supporting small businesses and how our services can help them succeed.

5 Reasons Supporting Small Businesses Is Critical and How PR Firms Can Help

PR helps your business grow
What a colorful framework.
  1. Small businesses often lack publicity compared to larger corporations, which can limit their growth potential. That’s where PR firms come in. Our expertise in media coverage can help small businesses gain exposure through local newspapers, TV stations, and radio shows, while our social media strategies can attract more customers to their products and services.
  1. It can be difficult for small businesses to stand out in a crowded marketplace, where name recognition plays a significant role. This is where PR firms can help by developing unique branding and messaging that sets them apart from their competitors. We can create compelling stories, eye-catching graphics, and logos that catch people’s attention and enhance their overall image.
  1. Small businesses are often an integral part of their local communities, providing jobs, sponsoring events, and supporting local charities. Supporting small businesses not only benefits the business itself but also the community at large. As a PR firm, we help small businesses build strong relationships with their communities through sponsorships, participation in local activities, and community engagement. This can lead to increased goodwill and loyalty among local customers.
  1. Small businesses rely heavily on word-of-mouth referrals, which can be a powerful marketing tool. Customers who have had positive experiences with small businesses are more likely to recommend them to others, leading to new customers and increased sales. PR firms can help small businesses leverage this by creating positive buzz through media coverage and social media campaigns. By generating positive reviews and testimonials, PR firms can help small businesses increase their visibility and attract new customers through the power of word-of-mouth referrals.
  1. The COVID-19 pandemic has forced small businesses to adapt to new ways of doing business, such as shifting to online sales and services. PR firms can help small businesses adapt to these changes by developing new marketing strategies that focus on online sales and services. We can also help small businesses develop messaging that emphasizes safety and cleanliness to reassure customers during these uncertain times.

Who is Publicity For Good?

Publicity For Good (PFG) is a unique PR agency designed specifically for brands that are passionate about making a positive impact on the world. We understand the anxiety that can come with entering into a new relationship with an unfamiliar agency, which is why we prioritize transparency in our working relationship.

At PFG, our approach to PR includes a combination of effective PR, influencer management, and marketing tactics that work seamlessly together to maximize results and increase a brand’s brand of voice. We have partnered with more than 200 brands, ranging from D2C startups to established retail brands, all committed to doing good in the world. Our innovative Good Impact Framework is designed to help our clients reach their full potential, increase brand awareness, market saturation, web traffic, and sales, all while doing good in the world.

The framework of PFG work will.

When you work with us, we’ll guide you through our entire process flowchart, ensuring a transparent and well-communicated PR journey. Our onboarding process is crucial in building your brand’s media and PR strategy, and we’ll collaborate closely with you to develop the most effective messaging and strategy.

Our process includes media list building, market research, social listening set up, key messaging, branded talk notes, and written news releases. We’ll then execute our PR campaign, leveraging our network of media contacts and influencers to get your message in front of the right people. We also schedule monthly strategy calls to refine our campaign strategy and optimize our efforts to ensure consistent success. PFG is committed to making a positive impact in the world and partners with clients to achieve this goal. We are proud to be a part of the B1G1 organization, which gives back to communities in need worldwide. With more than 200 brand partners and a reputation as one of the fastest-growing women-led companies in the marketing communications space, PFG is the PR firm of choice for purpose-driven brands looking to make a difference.

Publicity For Good help you to boost your business.

In summary, Publicity For Good (PFG) is designed to help purpose-driven consumer brands increase their brand awareness, market saturation, web traffic, and drive sales. We work closely with our clients, developing tailored communication strategies that are aligned with their goals. Our team is committed to delivering high-level, disruptive communications and publicity services that increase visibility, market penetration, and help our clients grow into leaders in their space.


In conclusion, supporting small businesses is crucial for their success, and PR firms play a vital role in helping them achieve it. By providing expertise in publicity, branding, community engagement, and adapting to change, we can help small businesses thrive and contribute to the growth of our economy. So let’s all do our part in supporting small businesses by shopping local and spreading the word about their amazing products and services. If you’re looking for a top PR firm that really wants to help, reach out to Publicity For Good, a top PR firm that prioritizes purpose-driven work, and we’ll be here for you. Book a call here!

Read Also

PFG’s Commitment to Giving Back: A Focus on Social Responsibility and Philanthropy

About Me

Heather DeSantis is the CEO and Founder of Publicity For Good (PFG), Forbes 30 Under 30 nominee, PRNEWS Top Women in PR 2021 Entrepreneurs Award, Platinum PR Awards CEO Finalist 2021 and Ragan’s PR Daily Award – PR Leader of the Year for 2021 and has been working with CPG clients for nearly a decade.

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