Instant Ramen is a global stable in convenient snacking. The sound of opening a pack of instant ramen is almost synonymous with a person’s days in their college dormitories, or when they’re just starting out in their first rented apartments.
The Daily Meal’s given its readers a comprehensive primer on what’s there to know about this simple, yet effective meal. From its humble beginnings, its roots in post-world war 2 Japan, food shortages up to the many innovations we have now related to instant noodles.
The global demand for instant noodles and ramen has stayed the same since its creation. It’s still one of the most widely consumed food items in the world and it’s even been named Japan’s most important invention of the 20th century. It’s even played a central role in prison economies, being traded as a form of currency.
Every day, new iterations and innovations on instant noodles are being made. The emergence of new flavors and novel methods of preparing or packaging the product is just the tip of the iceberg. It’s therefore unsurprising that The Daily Meal set its eyes on WhatIF Foods and the effort the brand exerts to transform instant noodles into a food staple that not only nourishes but also restores the planet.
The Daily Meal highlighted WhatIF Foods’ BamNut Noodles as a prominent example of instant noodle brands seeking ways to manufacture their products using wheat alternatives. It’s widely accepted that instant ramen isn’t exactly a healthy food. People consume it for a quick snack that can satiate their hunger fast. Consuming vast amounts of instant noodles has been associated with multiple ill effects on one’s health and can make one more susceptible to a myriad of health issues such as hypertension.
WhatIF Foods dispelled this for The Daily Meal and proved to them that instant noodles can remain both convenient and healthy. What’s more, WhatIF Foods also holds the promise that its products are planet-positive, regenerating the environment—essentially making it a product that’s good both for you and the planet. Through the Bambara Groundnut and its uncanny ability to nourish our bodies and restore soil health, WhatIF Foods is transforming the way we see sustainability and business. As Christoph Langwallner, WhatIF Foods’ CEO has constantly stressed, “being sustainable isn’t enough. It’s increasingly apparent that we need to restore rather than preserve our planet and by proxy, our bodies.”
With brands such as WhatIF Foods taking the helm in innovation, The Daily Meal ends with a hopeful message that innovation will continue to be in the future of instant ramen. So it’s only a matter of time before we can see more of instant ramen labeled as a health and earth-friendly food — and not just the forced, go-to snack we all know, but love.
Publicity For Good’s one with WhatIF Foods’ mission to restore our planet and rejuvenate our bodies. By extension, we thank The Daily Meal for doing its part in the fight for regenerating the planet and nourishing its people.