WhatIF Foods and the Bambara Groundnut: How this ancient crop is driving sustainability in the food industry


WhatIF Foods is a company on a mission to change the way we think about food. By focusing on ancient and underutilized crops, they aim to create sustainable and nutritious food products that are good for both the planet and for people. One crop that is central to their mission is the Bambara Groundnut.

The Bambara Groundnut, also known as Vigna subterranean, is a crop that has been grown for thousands of years in Africa. It is a hardy and drought-tolerant crop that can grow in a wide range of conditions, making it a valuable crop for smallholder farmers in Africa. But the Bambara Groundnut is not just valuable for farmers, it is also a highly nutritious crop, rich in protein, iron, and other essential nutrients.

WhatIF Foods recognized the potential of the Bambara Groundnut and began working with smallholder farmers in Africa to increase the production and consumption of this ancient crop. By doing so, they are not only promoting sustainable agriculture but also helping to improve the nutrition and food security of communities in Africa.

Bambara Ground Nuts look likes healthy nuts.

WhatIF Foods is bringing the BamNut to your home

One of the ways WhatIF Foods is promoting the Bambara Groundnut is by developing a range of food products that feature the crop as a key ingredient. These products include a Bambara Groundnut-based protein powder, a Bambara Groundnut-based flour, and a Bambara Groundnut-based snack bar. By far, their most popular products include their BamNut Milk and their widely recognized BamNut noodles, both of which are organically made and vegan-friendly. By creating these products, WhatIF Foods is helping to increase the demand for Bambara Groundnuts and providing smallholder farmers with a new market for their crop. Their products are available in select retailers, their official store website and over 100 retail locations in New York City.

In addition to promoting the Bambara Groundnut, WhatIF Foods is also committed to sustainable and ethical business practices. They work closely with smallholder farmers to ensure that they are paid fair prices for their crops and that they have access to training and resources to improve their farming practices. They also use sustainable packaging materials and source ingredients from suppliers who are committed to sustainable practices. For their commitment to improving business practices and agriculture, WhatIF Foods was also named a Real Leader for Impact just this 2022.

A call for regenerative business and agriculture

WhatIF Foods is not just promoting the Bambara Groundnut, they are also working to promote a sustainable food system. They are committed to creating a food system that is good for the planet and good for people. By focusing on ancient and underutilized crops, they are helping to promote biodiversity and reduce the reliance on a small number of crops. This, in turn, helps to create a more resilient food system that can better withstand climate change and other challenges.

In conclusion, WhatIF Foods is a company that is leading the way in promoting sustainable and nutritious food products. The Bambara Groundnut is a central part of their mission, as it is a crop that is highly nutritious, drought-tolerant, and well-suited for smallholder farmers in Africa. By promoting the Bambara Groundnut and other ancient crops, WhatIF Foods is helping to create a more sustainable and resilient food system that is good for the planet and good for people.

About Me

Heather DeSantis is the CEO and Founder of Publicity For Good (PFG), Forbes 30 Under 30 nominee, PRNEWS Top Women in PR 2021 Entrepreneurs Award, Platinum PR Awards CEO Finalist 2021 and Ragan’s PR Daily Award – PR Leader of the Year for 2021 and has been working with CPG clients for nearly a decade.

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